Forbes-published Reputation Institute’s Global RepTrak® 100 examines the world’s most reputable companies on innovation, governance, citizenship and more.

Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, according to the annual Global RepTrak® 100 list compiled by the Reputation Institute and published in Forbes. Ranked at #92, this is the third year in a row family-owned Bacardi has made the annual global ranking.

The Reputation Institute’s RepTrak model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views companies. The Global RepTrak rankings measure the public’s perception of 100 companies based on seven dimensions: products and services, innovation, workplace, governance, citizenship, leadership and performance.

“Making this global list for the third time in a row is extremely satisfying as it validates our brands and employees are continuing to connect with consumers in a positive way. It’s even more rewarding that consumers across many diverse markets regard Bacardi as an overall good corporate citizen as our global score improved by approximately 1.5 points (66.8-68.3) from last year.”
– Bacardi Limited CEO Mike Dolan

bacardi logo gold

In putting together its annual list of the world’s most reputable companies, Reputation Institute assigns each company a score – The RepTrak Pulse – ascertained by taking into account the esteem, trust, admiration and feelings the general public has for each company. A company’s performance across seven categories of reputation explain the rational drivers behind the emotional bond.

Representing the largest global reputation study, ratings are based on online polls of more than 240,000 people and 61,000 consumer interviews in 15 countries, including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States.

“The Global RepTrak® 100 shows that to be a winner in the global market, companies need to deliver on all seven dimensions of reputation. Companies with strong RepTrak Pulse scores in each dimension are more likely to have their goods or services recommended by their consumers.”
– Kasper Ulf Nielsen, executive partner at Reputation Institute

The full list of The World’s Most Reputable Companies for 2016 can be found HERE.


About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S®, ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur. Founded more than 154 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit BacardiLimited.com