BACARDÍ and Singer-Songwriter Jhene Aiko launch the Rum Room Series in the Big Apple

Last night BACARDÍ launched its second iteration of five national events curated by the BACARDÍ rum society, an exclusive group of distinguished celebrity rum enthusiasts and ambassadors.

Jhene Aiko at BACARDI Rum Room

Singer, songwriter Jhene Aiko brought the premium rum portfolio to life with her signature TRIGGERED cocktail made with BACARDÍ Reserva Ocho, inspired by her new single—which the singer loved for its “island vibes.”

David Cid at BACARDI Rum Room

The iconic rum brand took The DL, the Lower East Side’s hotspot, and transformed it into a premium rum oasis, with dedicated rooms championing each of the aged rum expressions comprised of BACARDÍ Añejo Cuatro, BACARDÍ Reserva Ocho and BACARDÍ Gran Reserva Diez.

Juan Coronado at BACARDI Rum Room

As guests entered the space, they were whisked on a journey of rum exploration as they experienced the aged rum expressions in ascending order. Upon arrival, guests were first guided to the Cuatro room, before making their way to the rooftop Ocho room, and finally, were treated to a Diez “speakeasy” tasting experience.

The BACARDÍ Premium Portfolio, which launched in April 2018. BACARDÍ will continue educating consumers on the premiumization of rum through upcoming Rum Room events taking place in Miami, Los Angeles, and Chicago.

Triggered Cocktail

Triggered

Ingredients:

• 2 parts BACARDÍ Reserva Ocho
• 1 part Banana Syrup
• 1 part Strawberry Puree
• 1 part Pineapple Juice
• 1 part Coconut Cream
• 1/2 parts Lime Juice

Preparation: Build all ingredients in a shaker. Shake with ice and strain over ice in highball glass.  Garnish with pineapple leaf and strawberry.