Recognized with the Women’s Choice Award as America’s Most Recommended Rum, Vodka and Vermouth
As the leading advocate for female consumers, WomenCertified Inc. is delighted to honor BACARDÍrum, GREY GOOSE vodka and MARTINI vermouth with the 2015 Women’s Choice Award seal as “America’s Most Recommended” rum, vodka and vermouth. This award designation is based on a national survey of thousands of women across the United States who were asked to select the brands they would most highly recommend to family and friends.
“The Women’s Choice Award’s mission is to identify which brands are most recommended by women. By carrying the Women’s Choice Award seal, the iconic brands of Bacardi, Grey Goose and Martini signify their commitment to empower women to make smart buying choices. When a woman is willing to recommend a brand or service to others, it means that business or brand has earned her loyalty. Those are the businesses and brands we wish to recognize for their efforts and commitment to the No. 1 consumer – women.”
– Delia Passi, CEO and Founder
According to the 2015 Marketing to Women Conference, research shows that women are more likely to purchase a product if they have a recommendation from their family, friends or peers. Furthermore, in a Nielsen survey titled Global Trust in Advertising, respondents said they trusted recommendations above all other forms of advertising.
“It’s truly an honor to have these three brands selected as the go-to alcohol beverage choices for consumption and entertaining by women all over the United States.These recommended ratings take trust to a whole new level from some of the most discerning U.S. consumers – women. We are pleased to know that women consumers nationwide not only enjoy, but also recommend Bacardi, Grey Goose and Martini for their quality and great taste.”
– Pete Carr, Regional President for Bacardi in North America
As the chief decision makers for the home, women represent an economic powerhouse, making over 85% of the consumer purchases (in the U.S.) and influencing over 95% of total goods and services (Competitive Edge Magazine and EPM’s Marketing to Women, 2015).
Women are earning, spending, and influencing spending at a greater rate than ever before, accounting for $7 trillion in consumer and business spending in the U.S. (Steven Parker Jr., 2014). Over the course of a family’s life, 90% of married women will control its wealth. (Marketing Zeus.com, 2015).