Azuñia Tequila, one of the few organic and sustainably farmed tequila brands available in the U.S., announced today it has joined forces with Fox Restaurant Concepts (FRC) for its “No Plastic Straws 365” campaign.
Azuñia Tequila, one of the few organic and sustainably farmed tequila brands available in the U.S., announced today it has joined forces with Fox Restaurant Concepts (FRC) for its “No Plastic Straws 365” campaign. As partners in this effort to introduce other options other the use of single-use plastic straws, Beverage Director Mat Snapp created a signature Azuñia cocktail to be served with a reusable, recyclable metal straw. The Henry locations in Phoenix and Los Angeles will be giving away 2,000 of the metal straws to customers who order this featured cocktail, while supplies last.
“We couldn’t be more pleased to partner with Fox Restaurant Concepts in such a fun and engaging program for the consumer. Producing organic, sustainably farmed tequila is extremely difficult and rare—but in doing so, we ensure an authentic product and timeless brand for our customers. Partnering with a company like Fox Restaurant Concepts on a reusable straw cocktail is a natural for us given their engagement in the communities they serve and our collective ‘best in class’ practices when it comes to pure, fresh, real ingredients and extreme care in the overall process.”
– Joe Giansante, Azuñia Tequila Managing Director
Azuñia’s Reposado was recently awarded the “Best in the World” designation with a Double Gold at the 2018 San Francisco World Spirits Competition. Consistent with the organic and sustainable process, Azuñia launched its “No Plastic Straws 365” campaign in August, 2018 to engage consumers in a fun and easy program challenging individuals to make a simple change that collectively would make a significant impact on unneeded plastic waste. FRC already offers sustainable straw alternatives—such as biodegradable corn-based straws at all of their concepts.
Snapp, who has led the beverage program for seven years as part of his 14-year tenure with FRC, curated the “Rhubarbe Paloma,” to be the featured cocktail for the campaign. The Paloma-inspired beverage is the ideal drink to represent both Azuñia and FRC’s commitment to sustainability. The effervescent cocktail uses fresh and organic ingredients and comes with the Azuñia reusable metal straw for guests to take home. The straws are best used by carrying in a purse or in the car for daily consumption of any beverages. It is believed the American consumer uses an average of roughly 600 plastic straws per year. 2000 consumers taking the pledge would amount to the reduction of as many as 1,200,000 plastic straws, annually.
The promotion, beginning September 22, 2018, is available at The Henry in Los Angeles, CA and Phoenix, AZ. It will run through December, 2018 or until supplies last.
Recipe Courtesy of Mat Snapp
- 1 1/2 oz. Azuñia Organic Blanco Tequila
- 2 dashes Grapefruit Bitters
- 3/4 oz. Fresh Grapefruit Juice
- 1/2 oz. Giffard Rhubarb Liqueur
- 1 Lime Wedge
- splash Organic Club Soda
- Hibiscus Salt for Garnish (25:1 Salt: Hibiscus Powder)
Preparation: Moisten the rim of a Collins glass with the lime wedge and salt the rim with hibiscus salt. Fill with ice. Add all ingredients. Top off with a splash of club soda. Serve with a sustainable straw, such as metal.
If you aren’t in the LA or Phoenix areas, you can still participate. To get your straw, take Azuñia’s No Plastic Straws 365 challenge. The first 500 people to sign the pledge will receive a bent metal straw made from incredibly durable, smooth, non-allergenic food-grade stainless steel.
More information, visit NoPlasticStraws365.com.