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About Rocco Pendola

Rocco Pendola is the, for now, former general manager at Melrose Umbrella Company, an iconic cocktail bar in Los Angeles. Pendola also writes on a freelance basis with a focus on personal finance and investing, but he often branches out to cover his other passions, particularly the social aspects of bartending and hospitality. You can follow Rocco on Instagram @Rocco_Pendola.
Latest Posts | By Rocco Pendola
Expert Advice on Making Guests Feel Safe at Your Bar, Post Quarantine
2 months ago

Expert Advice on Making Guests Feel Safe at Your Bar, Post Quarantine

Experts weight in on keeping your bar staff and guests safe and comfortable post quarantine…
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How LA Bar Owner Mike Capoferri Pushes Past Lockdowns
3 months ago

How LA Bar Owner Mike Capoferri Pushes Past Lockdowns

LA bar ownder Mike Capoferri helps calm anxious bartenders with advice for dealing with continued closures…
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Ask A Bartender: How To Survive Bar Reopenings
3 months ago

Ask A Bartender: How To Survive Bar Reopenings

Good news for multitasking bartenders as they get back behind the “new normal” bar…
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What Bruce Springsteen Can Teach Bartenders About Hospitality
3 months ago

What Bruce Springsteen Can Teach Bartenders About Hospitality

Although the practice of hospitality is on hold, we can use this time to refect on ways to perfect entertainment behind the bar…
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