In a letter to the hospitality community, Chilled Marketing Director Max Ferro sends words of encouragement to our industry that has been hit so hard by the current crisis.
“I hope you’re all hanging in there and doing the best you can during these difficult times.”
– Chilled Marketing Director Max Ferro
Chilled Media is committed to creating as many programs as we can to give back to the service industry, getting aid and assistance to bartenders as quickly as possible. Here are just some of the ways Chilled Magazine and the Chilled 100 are helping bartenders during COVID closures.
In collaboration with 375 Park Avenue Spirits, Chilled launched A Toast to the Service Industry program, awarding 40 semi-finalists $500 instantly for their original recipes, using ten major spirits brands including Van Gogh Vodka, JP Wiser’s, Novo Fogo Cachaca and more. The program also awarded a first-place winner $4,000, second place $3,000, third place $2,000, and fourth place $1,000. This is the only competition to be awarding prize money to over 40 bartenders.
Week 4 Winner Christopher Barragan
Fleming’s Prime, Canoga Park
- 1 1/2 oz. Cutty Sark
- 3/4 oz. Marie Brizard Liqueur de Violette
- 3/4 oz. blueberry syrup*
- 3/4 oz. lemon juice
- 2 dashes Scrappy’s Lavender Bitters
Preparation: Add all ingredients into a mixing tin and shake until a proper dilution. Double strain into a Chilled coupe glass and zest then discard lemon and garnish with 3 skewered blueberries.*Blueberry Syrup: Bring ½ cup water to boil and dissolve ½ cup sugar. Gently press in 1 small basket of blueberries and add to simple syrup, then zest a lemon and simmer on low/medium heat for 20 minutes, stirring regularly. Fine strain and keep cool.
Gifting Programs and Recipe Sales
Chilled also partnered with NICHE Imports, Cocalero Liqueur, and Monkey in Paradise Vodka to create programs that give back to the bartending community through our CHILLED 100 Network. Bartenders from across the country were gifted products and paid instantly for recipes they created from home.
Monkey In Paradise Cocktail Entry
Will You Be My Quaran-tine?
Created by Megan Shaff
- 1 1/2 oz. monkey in paradise vodka
- 2 oz. coconut water
- 6 muddled blueberries
- 1/2 oz. fresh squeezed lime juice
Preparation: Put all ingredients into a shaker tin. Shake with fresh ice. Strain into rocks glass with ice. Top with extra blueberries. Enjoy!
Tip Your Bartender Social Media Platform
Our Tip Your Bartender Program, featuring a hospitality worker of the day that has raised over $10,000 for 30 bartenders. We will continue to feature bartenders on a daily basis until bartenders and others in the service industry are back to work.
“I want to take this time to say thank you so much to everyone who supported the fundraiser Max Ferro and Chilled started. I know times are tough and I am grateful for those who donated and shared my post. Today I was able to purchase a crib for my son with the money that was raised for me.”
– Bartender, Claudio Vilorio
The Chilled 100 Ambassador Program
Chilled is also expanding The Chilled 100 network. If you’re interested in joining, feel free to reach out. We have many exclusive opportunities for our members. We are working on other programs to give back to you all. If you work for a spirits brand and want to partner up to give back, shoot me an email, Max Ferro.
About the Chilled 100
The Chilled 100 is a high-profile team of recognized industry leaders who are the pulse of the spirits industry. Experts in the field, Chilled 100 bartenders represent Chilled Media within bars across the nation all set in local markets renowned for modern-day cocktail culture. For more information or to join the Chilled 100 team click here.
Stay positive, stay grateful, and try and live in acceptance. We’re all in this together!