With Halloween looking different this year, Sarah Michelle Gellar and Apothic Wine partnered together to bring a Halloween at Home experience.
The wine brand is known for challenging the norm with its innovative blends and have recently launched their first-ever red variety.
Apothic Wines and Sarah Michelle Gellar are launching, An Evening of Intrigue: Choose Your Apothic Journey, as a virtual experience that promises a night that is anything but ordinary. This one-of-a-kind event will guide wine lovers through a mysterious adventure resulting in the discovery of the perfect Apohtic wine for those who dare to take the journey.
As consumers enter the site, they will be invited to a secret soirée and will be prompted to make a series of decisions, leading them to their custom recommendation of Apothic wine. Beware that the more daring the answers, the bolder the wine suggestion.
“I’ve always been a fan of Apothic wine. I love how smooth their blends are and drawn in by how the wines challenge convention”
– Sarah Michelle Gellar
“Creating this journey together has been so much fun—I’ve actually spooked myself at times. Like everyone else, I’ll be celebrating Halloween at home this year. Now, I feel connected to everyone who will be watching and experiencing their own Apothic adventure.”
Fans can choose their journey at EveningOfIntrigue.Apothic.com.