Aperol’s latest initiative, #TogetherWeToast, was all about spreading joy and positivity on Instagram through a virtual toast.
From May 21 to June 4, the brand encouraged its community to celebrate anyone paying it forward with a toast, whether it be an essential frontline worker, a mother who took on homeschooling, or a good friend during these tough times. For every adequate post, Aperol donated $5 to Another Round, Another Rally
— a nonprofit financial resource for the hospitality industry, for a goal of 50,000 dollars.
Brand Ambassadors Anne Louise Marquis and Daniel Warrilow took part in the initiative. “Today my toast goes to @TheWarrilow who threw the most amazing virtual dinner party this week and manages to always light up the space he is in so much that it shines on everyone else too,” says Anne in her Instagram caption.
Anne Lousie Marquis is the National Portfolio Ambassador for Campari America. She has been nominated for Best Brand Ambassador at the Spirited Awards in 2015, 2016, and 2017, and won the award in 2018. Daniel Warrilow is the Campari America Italian Portfolio Ambassador for the East Coast. Warrilow is a BarSmarts Advanced Graduate, Certified Sommelier and member of the USBG subcommittee called “Fermented and Fortified.”
Together We Toast – @AperolUSA Post + Stories
CLICK HERE to view the post.
The Perfect Serve
- Slice of Orange
Preparation: In a glass full of ice, combine Prosecco followed by Aperol in equal parts. Add a splash of soda and garnish with an orange slice.