Angel’s Envy donates $10,000 to the Arbor Day Foundation after successful “Toast the Trees” social media initiative.
World’s Highest-Rated Bourbon Whiskey Finished in Port Wine Barrels Will Plant 2,500 White Oak Trees in the Appalachian Mountains this Spring.
Louisville Distilling Co. LLC, producers of the award-winning Angel’s Envy super-premium bourbon finished in port wine barrels, proudly donated $10,000 to the Arbor Day Foundation as a result of the wildly successful “Toast the Trees” social media initiative last September. The funds will be used to plant 2,500 white oak trees in the Appalachian Mountains this Spring – specifically, for the Pennsylvania state game lands enhancement project, which reclaims the land of old mines by planting new forests.
“Toast the Trees” was designed to fight back against the current bourbon barrel shortage. Angel’s Envy is committed to helping make sure that there is always enough American white oak for the cooperages and bourbon distilleries of tomorrow to continue to age in new charred oak barrels. Therefore, the super-premium brand promised to plant one new white oak tree in North America for every picture bourbon enthusiasts took of an Angel’s Envy cocktail – neat, on-the-rocks or in a cocktail. Participants simply had to post their picture to Facebook, Instagram or Twitter with the hashtag #AE4THETREES. During the month of September, the brand recorded 1,342 social media posts. The team also successfully executed 162 on-premise promotions across the country and sold 2,126 Angel’s Envy cocktails.
“We were thrilled by the engagement and participation in the inaugural #AE4theTrees campaign,” said Samira Seiller, Managing Director of Louisville Distilling Company. “We look forward to planting these American White Oaks in the spring and making this an annual initiative.”
“Thanks to the kind generosity of Angel’s Envy, we will be able to plant much-needed trees in support of our vitally important ongoing reforestation efforts,” said Dan Lambe, President of the Arbor Day Foundation. “These trees will help to restore forests and provide critical wildlife habitat.”