On Tap: Alexis DeJoria Revs Up Her Return To Racing, Sponsored by ABK Beer and ROKiT Phones

Iconic National Hot Rod Association Drag Racer (NHRA), Alexis DeJoria announced today a multi-year sponsorship deal with two high profile sponsors; ABK Beer and ROKiT Phones.

The award-winning, 700-year-old Bavarian beer brand, ABK and ROKiT Phones (creators of glass-free 3D smartphones) will support Alexis by delivering exclusive 3D content of her to fans via ROKiT smartphones while an ABK beer truck keeps her fans refreshed.

ABK Beer

“Joining Del Worsham’s newly-formed DC Motorsports team was just the first step in reigniting my quest at being the first female Funny Car world champion,” says Alexis DeJoria. “I can’t wait to get back on the track and am energized and excited about all the things we have in store for the amazing NHRA fans!”

DeJoria will debut her new race look at the NHRA Winternationals (#winternats) in Pomona, California where, in 2014, she made history by becoming the first woman to clock a sub-four second run in a top-fueled Funny Car with a 3.997 second elapsed time.

“Alexis is a trailblazer and one of the most accomplished women in motorsports,” says Jonathan Kendrick, co-founder of ROKiT. ”She’s a world-class athlete known for her tenacity, drive for perfection, and innate ability to lead the pack. These qualities, along with her unwavering desire to challenge the status quo make her the perfect ambassador for our brands.”

ROKiT brands has seen tremendous success within the motorsports community and this partnership comes on the heels of the company’s recent announcement that it added the ground-breaking women’s only racing series, W Series, to its growing global motorsports sponsorship portfolio, which also includes title sponsorship of the ROKiT Williams Racing Formula 1 team and the ROKiT Venturi Racing Formula E team.

ABK Beer

ABK Beer and ROKiT Phones branding will appear on DeJoria’s vehicle, driver and crew uniforms, official merchandise and across her team’s transport fleet. Additionally, ROKiT Phones will create a series of exclusive 3D racing experiences, which will give fans across the globe an entirely new level of access to DeJoria.

This will also mark the five-time race winner’s highly-anticipated return to the sport after a two-year hiatus.