Tequila Don Julio is celebrating Cinco de Mayo a little differently this year; the brand is starting a charity initiative set to donate $1 million in aid over the next four years.
The newly launched Tequila Don Julio Fund honors the devoted and charitable legacy of founder Don Julio González; a man known for his devotion to the craft of tequila and for taking care of those around him. This year, the brand will be launching its charitable initiative with a combined donation of $125,000 to be distributed to the Restaurant Workers’ Community Foundation and No Us Without You LA. Both organizations directly help those working in the hospitality industry.
Additionally, Tequila Don Julio has created an online and real-world sweepstake using an additional $125,000 to create “Don Julio Cincos,” vouchers awarding $5 increment gift cards. The vouchers were designed by Mexican Artist Claudio Límon and are intended to inspire winners to support their favorite local restaurants.
“Tequila Don Julio is a brand rooted in devotion and committed to those we call our familia,” shared Christina Choi, Senior Vice President of Tequila, Diageo North America. “Every day we aim to emulate the values of our founder by serving, supporting and celebrating the people who made Tequila Don Julio the brand it is today. This Cinco de Mayo, beyond our donation to two amazing nonprofits supporting hospitality workers, we hope to also inspire people to support their favorite bars and restaurants themselves.”
If you’re in LA, keep your eyes out for the brand’s “Automated Tequila Machine,” which will be dispensing up to 1,000 Don Julio Cincos from May 1-5. For those not in LA, the brand will have 3,000 vouchers available each day on their Instagram stories. Each voucher can be redeemed via Venmo.
While you’re waiting, mix up a Don Julio Campo Verde Margarita and raise a glass to Cinco!
Campo Verde Margarita
Created by Bartender Julio Xoxocotla
- 1 1/2 oz. Tequila Don Julio Blanco
- 1 oz. Lime Juice
- 3/4 oz. Agave Nectar
- 2 Slices Cucumber
- 3-4 Basil Leaves
- Spicy or Regular Salt
Preparation: Rim half of a coupe glass with salt and chill. Muddle cucumber slices in a mixing tin and combine remaining ingredients with ice and shake well. Fine strain into chilled glass, garnish with a cucumber ribbon and basil leaf.