3 Badge Beverage Corporation’s Mixology division announced that it has hired Gustavo Baena as Midwest Market Manager.

Baena comes to 3 Badge Mixology from Stoli Group USA, where he was the state manager of Illinois. He was previously the field sales manager at Constellation Brands and before that the Illinois market manager at Tequila Avión.

Gustavo Baena

Gustavo Baena

“Gustavo’s relationship with retailers and distributors are outstanding,” says August Sebastiani, president of 3 Badge Beverage Corporation. “We’re delighted to have him head our business in the Midwest region. He will be a great asset in continuing to grow our spirits business.”

3 Badge Beverage Corporation has a diverse portfolio of spirit brands from around the world that are rooted in tradition, including Bozcal Mezcal, Kirk & Sweeney Rum, La Pivón Vermouth, Pasote Tequila and Uncle Val’s Gin.