The New Glass has a Colorado Connection and is Ideal for Craft Beers and Eco-Conscious Consumers.
Organizers of the 26th Colorado Brewers’ Festival (COBF) – which is slated to take place from June 26th to June 28th 2015 in downtown Fort Collins – are making a big change in the way attendees will enjoy their beer this year.
“We’re retiring the tiny taster mugs we’ve used in the past. This year our beer-drinking patrons will receive a distinctive, 16-oz. beer glass that allows them to enjoy tastier portions or full pours of their beer of choice.”
– COBF Event Director James Yearling
That beer glass is a clear, shatterproof, reusable, ergonomic, and recyclable polymer creation from govino, a California-based company with a manufacturing facility in Aurora, Colorado and elsewhere in the United States.
The govino glass is also a timely festival solution for Yearling and his team, which last year introduced a larger-sized glass for online COBF ticket buyers. With the positive reception of the larger glass last year, the COBF sought to put a larger vessel in the hands of all beer-package buyers this year, to both in-advance and day-of-show purchasers. However, Fort Collins recently instituted a ban on glass in Civic Center Park where the fest is held, making last year’s glass impossible to use for the 2015 event.
“This year we needed a clear, non-glass vessel that properly showcased the brewer’s art and didn’t impart flavor or aroma,” said Yearling. “The festival and the city are always focused on being environmentally responsible and sustainable as well,” he added, “so it had to recyclable, reusable and shatterproof.”
He discovered govino online and requested product samples. “We were blown away,” Yearling recalled. “It’s the perfect solution for the COBF and I don’t know what we would’ve done without it. We did not want our patrons drinking exceptional beer from a standard ‘party’ cup.”
Joseph Perrulli, govino’s founder, sought to create his line of glassware after attending a tasting at a wine store in New York in 1998, during which participants had to drink high-end wine from inexpensive plastic cups. His research showed that wine sales people also wanted a wine-enhancing but unbreakable glass.
Six years later, after much trial and error, Perrulli showed his govino prototype to wine sellers. “They loved it, and wanted to know how soon they could begin to use them,” he recalled. The company launched the original go anywhere 16-oz. govino in 2008, selling first to California wine sellers and then to food & wine festivals, where attendees appreciated the shatterproof nature of the glass and its unique thumb-notch feature.
“It’s ergonomic in your hand,” Perrulli said of the notch. “But there’s also something elegant and organic about the design that provides added enjoyment without sacrificing functionality.”
After introducing additional wine glasses and champagne flutes, govino launched the 16-oz. beer glass in 2013. “We chose the pilsner shape because it’s very universal and complements any style of beer,” he said. “That particular silhouette also highlights a beer’s color and accents its aroma, yielding a more refined tasting experience.”
Perrulli is thrilled that the beer glass will play a significant role at this year’s COBF. “Colorado is the epicenter of craft beer in the U.S., and we’re very excited to be a part of such an engaged community. The state is especially progressive in terms of recycling and sustainability as well, so this glass is a great fit in that regard, too.”
Beer lovers looking to taste the COBF’s liquid art can buy beer-tasting packages and get more info at DowntownFortCollins.com. Last year’s COBF drew 18,000 attendees and is produced by the Downtown Fort Collins Business Association.