New for this year, bar professionals from across the country can submit their best recipes for cocktails showcasing products by The Perfect Purée of Napa Valley.

The theme of the competition is California Inspired and should reflect this in the overall creation of their submitted cocktail. Recipes will be judged on cocktail name, appearance, aroma & garnish, taste & flavor, craftsmanship, incorporation and utilization of The Perfect Purée of Napa Valley product, and interpretation of the theme.

A panel of national judges will narrow the submissions down to five finalists and from there select an Overall Winner. The winner of the competition will be provided a travel stipend to attend BevCon®, three-night stay at The LINE Hotel, an All-Access pass, and a full-page profile in the Official Program. The winning cocktail MUST be served by the winner at the Welcome Party on Sunday, August 19 and onsite at the LINE Hotel during a break during the Learning Sessions. BevCon will provide all the ingredients and product needed to prepare the cocktail at both events and will provide staffing assistance, if needed to prepare and serve the cocktail. Winners will be notified by mid-July of the results.

All Los Angeles area bar professionals entering the contest will also be judged for our “LA Favorite” winner category. This winning cocktail will be selected with the same criteria and will be showcased at the Closing Event—Let’s Get Lit on Tuesday, August 21. An All-Access Pass will be provided along with all ingredient and product needed to prepare the cocktail. The overall winner and LA Favorite could be the same person.

Along with detailed instructions on preparing the cocktail all competitors MUST submit a photo of their cocktail with entry. There will be a People’s Choice based on the number of likes on Instagram. The winner will receive a day pass to attend BevCon.

Submissions will be accepted until June 30, 2018 at midnight via BevCon.org/Cocktail-Competition. Judges include Angel Postell from BevCon, Jeff Greif from Chilled magazine, Virginia Miller, writer and Manny Hinojosa, mixologist.

In two short years, BevCon has quickly become one of the country’s most exciting and inspiring, industry only, beverage events. Professional bartenders, sommeliers, buyers, beverage makers, distributors, importers, media, marketing, public relations professionals, and other related companies all gather in an intimate setting to learn from one another, share resources, network, and become inspired to grow their respected businesses. This will be the third year for the popular event which is set for August 19-21 in Los Angeles, CA. For more information, visit BevCon.org.

To submit a cocktail to the 2018 BevCon Cocktail Competition, CLICK HERE.