David Adelman recently announced that his family office, Darco Capital, acquired full ownership of American Harvest Vodka and Beach Whiskey.
The two brands will be a part of the newly formed 1776 Spirits Company. The company is invested in providing the experience and resources that both brands require including, distribution expansion, marketing spirits, and developing innovative variants
American Harvest Vodka and Beach Whiskey will both be supported with a national marketing platform, to market and merchandise the brand. Along with that, there will be media buys and partnerships that include monthly subscription services to deliver craft spirits directly to consumers’ doors.
The organic vodka is handcrafted in Idaho in small batches. American Harvest is made from organic Rocky Mountain wheat, certified organic ingredients, and water from the Snake River Plain. It leaves behind a smooth and silky spirit that has a crisp taste. Beach Whiskey comes in two unique flavors: Island Coconut and Bonfire Cinnamon. Both expressions have a mixing ability that allows the consumer to create cocktails and discover new ones. It stands apart from others due to its distinctly smooth and round mouthfeel.
Rebecca Running, beverage distribution expert, will serve as CEO of 1776 Spirits. She has over 30 years of experience including, her recent role as President and General Manager for Los Santo International.
“American Harvest Vodka is poised to appeal to today’s market of thoughtful, value-driven individuals. I see this fully American-made, award-winning, USDA-certified organic spirit that can compete strongly with other American vodka incumbents and attract consumers with its distinctly smooth and silky profile that finishes with a crisp, clean taste,” said Rebecca Running, CEO of 1776 Spirits. “Meanwhile, Beach Whiskey will attract a younger demographic that’s culturally diverse, female-forward, and passionate about an active outdoors lifestyle and provide them with a product that’s the perfect complement to daytime and nighttime drinking experiences.”
Adelman will also bring his extensive knowledge and hand to the table. He has implemented strategies and resources to help accelerate brand growth. Adelman has been involved with Empathy Wines, Constellation Brands, Juice Press and serves as the Lead Investor and Director of Wheels Up.
“There are extensive opportunities ahead to accelerate growth for these compelling brands and I’m thrilled to have Rebecca’s leadership and track record in place here to execute this vision and continue building a strong presence in the marketplace,” said David Adelman, founder of Darco Capital.