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marketing

DISARONNO Launches New Television Commercial
2 months ago

DISARONNO Launches New Television Commercial

DISARONNO, the world’s favorite Italian liqueur, returns with a brand TV commercial to create an even stronger emotional bond with its consumers. The TV commercial will be in 30”, 20” and 15” format…
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Heineken Launches Limited-Edition Magnum Bottle
4 months ago

Heineken Launches Limited-Edition Magnum Bottle

During November and December, 2017, Heineken® will “Spread Holiday Cheer” by giving beer drinkers a chance to win up to $5,000, because everyone can use a holiday bonus…
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Dos Equis ‘Most Interesting Man’ in Search of ‘Most Interesting Fan’
4 months ago

Dos Equis ‘Most Interesting Man’ in Search of ‘Most Interesting Fan’

Brand Icon Looks to Enshrine Top Fan in College Football Hall of Fame. While Dos Equis® drinkers are familiar with the College Football Playoff and ‘The Most Interesting Man’…
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Gentleman Jack Launches New Television Spot
8 months ago

Gentleman Jack Launches New Television Spot

Hardworking. Genuine. Humble. Just a few words to describe the people of Lynchburg, Tennessee and whiskey makers in the Jack Daniel Distillery. But why not these words? Fashionable. Refined. Polished…
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New Amsterdam Vodka Launches “Pour Your Soul Out” Ad Campaign
8 months ago

New Amsterdam Vodka Launches “Pour Your Soul Out” Ad Campaign

Fastest-growing vodka brand in the U.S. looks to celebrate those who give 110% every day. New Amsterdam® Vodka has launched a major consumer campaign, “Pour Your Soul Out,” which champions…
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Reyka Vodka Debuts New Marketing Campaign
8 months ago

Reyka Vodka Debuts New Marketing Campaign

Reyka, the charmingly off-beat Icelandic vodka owned and sold by independent family-owned distiller William Grant & Sons, made its television debut on May 22nd, 2017…
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Corona Launches Limited-Edition “Summer Beach” Can
9 months ago

Corona Launches Limited-Edition “Summer Beach” Can

By  •  BEER

Corona has just launched a brand-new, first-ever limited-edition can for Corona Extra, America’s #1 import for the last 20 years. As the perfect beer for summer…
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Jägermeister Unveils New Brand Identity
9 months ago

Jägermeister Unveils New Brand Identity

New Global Campaign Inspired by Rich German Heritage and Irreverent Perfection Targets Millennial Consumers. Jägermeister has unveiled a new global positioning…
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Meet Jeff Popkin – New CEO for Jägermeister
10 months ago

Meet Jeff Popkin – New CEO for Jägermeister

A new bottle, a name change (the U.S. importer recently changed its name from Sidney Frank Importing Company to Mast-Jägermeister), and a fresh marketing campaign…
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Stoli Returns to Television with New “THE Vodka” Commercial
10 months ago

Stoli Returns to Television with New “THE Vodka” Commercial

Spot Showcases Stoli’s Bold Character as Part of Iconic Vodka’s Largest Multimedia Campaign. Stoli® Vodka, the original premium vodka, is returning to television…
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Heineken Launches “They Score. You Score” Program for Soccer Fans
1 year ago

Heineken Launches “They Score. You Score” Program for Soccer Fans

Heineken® “The Score. You Score” Program Offers Soccer Fans a Chance to Win Big, Every Game, Every Goal…
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OAKHEART Genuine Spiced Rum Hits Shelves with New Signature Packaging
1 year ago

OAKHEART Genuine Spiced Rum Hits Shelves with New Signature Packaging

OAKHEART® Genuine Spiced Rum has “benched the Captain” again as a result of a U.S. national blind taste test that found it to be the best tasting spiced rum compared to…
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