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Heineken USA Appoints Maggie Timoney as New CEO
1 month ago

Heineken USA Appoints Maggie Timoney as New CEO

Heineken USA has announced the appointment of Maggie Timoney as Chief Executive Officer. Timoney, a seasoned executive with over twenty-five years of experience in the beer & cider business, will succeed Heineken veteran, Ronald den Elzen, who will be returning to Holland for a global role within Heineken N.V…
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Heineken USA continues Commitment to LGBTQ Community for Pride Month
1 month ago

Heineken USA continues Commitment to LGBTQ Community for Pride Month

By  •  BEER

Heineken USA has announced its sponsorship of NYC Pride and Capital Pride Alliance in 2018, demonstrating its continued commitment to the LGBTQ community. As part of its sponsorship, Heineken USA…
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Heineken Taps Birra Moretti to Drive Tabletop Draught ‘BLADE’ Innovation
1 month ago

Heineken Taps Birra Moretti to Drive Tabletop Draught ‘BLADE’ Innovation

By  •  BEER

Heineken is looking to Birra Moretti for growth with its innovative new draught beer system, BLADE. Italian import Birra Moretti will combine with BLADE to deliver a premium, international craft draught beer experience…
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Strongbow Re-Introduces Original Dry Cider
2 months ago

Strongbow Re-Introduces Original Dry Cider

Strongbow® Hard Ciders, the #1 global cider brand[1] is bringing back by popular demand the renowned Original Dry. In over 160K social media mentions since it was discontinued…
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Strongbow Offers Apple Rosé and a Bouquet for Mother’s Day
2 months ago

Strongbow Offers Apple Rosé and a Bouquet for Mother’s Day

While it’s tradition to honor mothers with flowers on Mother’s Day, Strongbow aims to refresh the tradition by adding Rosé to the bouquet. In a promotion running April 3rd through June 4th, Strongbow…
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Tecate Light Launches New 7 oz. Pack
2 months ago

Tecate Light Launches New 7 oz. Pack

By  •  BEER

Tecate® Light is introducing a new 7 oz. bottle 20-pack to its range of premium imported beer package options. This summer, consumers can beat the heat with this perfect-sized 7 oz….
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Heineken “Blade” Tabletop Draught System Makes Debut at Tribeca Film Festival
3 months ago

Heineken “Blade” Tabletop Draught System Makes Debut at Tribeca Film Festival

By  •  BEER

Heineken® USA has introduced Blade, it’s innovative countertop draught system, at the 17th annual Tribeca Film Festival, presented by AT&T April 18-29, 2018, in New York City…
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Heineken Brings Back CoolerPack
3 months ago

Heineken Brings Back CoolerPack

By  •  BEER

Heineken® is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to the case and adding ice…
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Tecate Invites Beer Drinkers to “Bring Your Pride to the Grill”
3 months ago

Tecate Invites Beer Drinkers to “Bring Your Pride to the Grill”

By  •  BEER

Beginning in mid-May, 2018, and continuing throughout the summer, Tecate® is inviting beer drinkers to “Bring Your Pride to the Grill” in a compelling retail program that puts the ‘Carne Asada’ …
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HEINEKEN Committed to “Brewing A Better World”
4 months ago

HEINEKEN Committed to “Brewing A Better World”

By  •  BEER

HEINEKEN USA President and CEO, Ronald den Elzen, will deliver the keynote at The Responsible Business Summit New York on March 26, 2018…
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Tecate Launches “Claim Your Corner” Boxing Promotion and Sweepstakes
4 months ago

Tecate Launches “Claim Your Corner” Boxing Promotion and Sweepstakes

Tecate® is bringing back its popular boxing promotion, inviting fans to gather for every fight and decide who will run the ring, Tecate in hand…
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Dos Equis Debuts “Keep it Interesante” Campaign
4 months ago

Dos Equis Debuts “Keep it Interesante” Campaign

By  •  BEER

Shows Shoppers How to Up Their Storytelling Game. In an exciting evolution of its “Most Interesting Man” campaign…
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