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Heineken Brings Back CoolerPack
3 days ago

Heineken Brings Back CoolerPack

By  •  BEER

Heineken® is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to the case and adding ice…
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Tecate Invites Beer Drinkers to “Bring Your Pride to the Grill”
5 days ago

Tecate Invites Beer Drinkers to “Bring Your Pride to the Grill”

By  •  BEER

Beginning in mid-May, 2018, and continuing throughout the summer, Tecate® is inviting beer drinkers to “Bring Your Pride to the Grill” in a compelling retail program that puts the ‘Carne Asada’ …
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HEINEKEN Committed to “Brewing A Better World”
4 weeks ago

HEINEKEN Committed to “Brewing A Better World”

By  •  BEER

HEINEKEN USA President and CEO, Ronald den Elzen, will deliver the keynote at The Responsible Business Summit New York on March 26, 2018…
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Tecate Launches “Claim Your Corner” Boxing Promotion and Sweepstakes
1 month ago

Tecate Launches “Claim Your Corner” Boxing Promotion and Sweepstakes

Tecate® is bringing back its popular boxing promotion, inviting fans to gather for every fight and decide who will run the ring, Tecate in hand…
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Dos Equis Debuts “Keep it Interesante” Campaign
1 month ago

Dos Equis Debuts “Keep it Interesante” Campaign

By  •  BEER

Shows Shoppers How to Up Their Storytelling Game. In an exciting evolution of its “Most Interesting Man” campaign…
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HEINEKEN 18-Bottle COOLERPACK Named 2018 Product Of The Year in Beer Category
2 months ago

HEINEKEN 18-Bottle COOLERPACK Named 2018 Product Of The Year in Beer Category

By  •  BEER

The survey is the largest consumer-voted award for product innovation and puts Heineken in a prestigious roster of past winners…
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Heineken Launches ‘Blade’ Countertop Draught Beer System
3 months ago

Heineken Launches ‘Blade’ Countertop Draught Beer System

By  •  BEER

Heineken® USA has announced the introduction of an innovative new draught beer system that delivers a premium draught beer experience to on-premise accounts that may…
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Newcastle Brown Ale Partners with Local Media to Open 2018 Ski Season
3 months ago

Newcastle Brown Ale Partners with Local Media to Open 2018 Ski Season

By  •  BEER

Newcastle Brown Ale is going back to basics to drive consideration and trial through non-traditional and grassroots platforms…
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Red Stripe Brewery Investment Sets Stage for U.S. and Global Growth
3 months ago

Red Stripe Brewery Investment Sets Stage for U.S. and Global Growth

By  •  BEER

16 Million Dollar New State-of-the-Art Production Line Exclusively Dedicated to Service Export Market…
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Newcastle Brown Ale Unveils New Look
5 months ago

Newcastle Brown Ale Unveils New Look

By  •  BEER

Five Points Trading Company Charts a new Course for the #1 imported Brown Ale in the U.S. Newcastle Brown Ale is unveiling a new look…
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Heineken Launches Limited Release H41
7 months ago

Heineken Launches Limited Release H41

By  •  BEER

International Brewer Introduces First-of-Its-Kind Beer Style to the U.S., Brewed with a Rare Yeast Discovered in Patagonian Forest…
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Heineken Launches Limited-Edition Magnum Bottle
7 months ago

Heineken Launches Limited-Edition Magnum Bottle

During November and December, 2017, Heineken® will “Spread Holiday Cheer” by giving beer drinkers a chance to win up to $5,000, because everyone can use a holiday bonus…
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