Strongbow Re-Introduces Original Dry Cider

Strongbow® Hard Ciders, the #1 global cider brand[1] is bringing back by popular demand the renowned Original Dry.

In over 160K social media mentions since it was discontinued, over 100K of our loyal consumers have been asking for the original flavor, a dry cider made with a mixture of bittersweet and culinary apples for a crisp, less sweet taste. Like all Strongbow products, Original Dry contains no artificial flavors or colors, and it has 5% ABV. It will be available nationally starting in June, 2018 in 16.9 oz. single serve cans and 4-pack 16.9 oz. cans.

“We’re bringing back the less sweet, original hard cider that so many devoted Strongbow consumers have been asking for. The makers of Strongbow have over 125 years of cider making heritage in the UK, and the brand is England’s #1 Dry Cider[1]. We’re bringing this flavor back to the U.S. to provide our consumers with the drier, crisp and refreshing taste of Strongbow they’ve been pressing us for.”
– Jessica Robinson, Vice President, Portfolio Brands at HEINEKEN USA

Strongbow is capitalizing on the rising growth of cans, too.

Strongbow Original Dry Cider

“Cider single serve is up +10%[2] and cider cans are up +22.2%2. We’ll continue to take advantage of this growth with the 16.9 oz. Original Dry can and provide our consumers with the authentic cider they want in a package they prefer.”
– Jessica Robinson

For more information, visit Strongbow.com.