New Red Berries and Ginger Flavors Join Gold Apple and Honey & Apple in Variety 12-pack.

Strongbow Hard Apple Ciders, the #1 selling global cider brand[1] and the best tasting hard cider at the 2014 World Beer Championships[2], announces the launch of a new Strongbow Variety Pack. Joining Strongbow favorites, Gold Apple and Honey & Apple, are new Strongbow Red Berries and Strongbow Ginger, two exciting and refreshingly premium flavors that tap into LDA+ consumers’ demand for new and interesting taste experiences. Launching at retail in March 2015, the Strongbow Variety Pack will be available in 12-pack bottle formats that includes three of each of the four distinct Strongbow flavors. The variety pack is sold nationally and available year-round.

Strongbow Hard Apple Ciders Variety Pack

Strongbow Hard Apple Ciders Variety Pack

“Hard Cider is one of the most dynamic segments in beverage alcohol, growing over 80% per year since 2012[3]. Our new Strongbow Variety Pack not only delivers the variety adult consumers demand, but it provides multiple benefits to our retail partners: Strongbow appeals to a wider demographic – it is the only brand preferred by both millennial (LDA-34) and upscale consumers[4]; it is the most effective cider brand at generating loyal repeat shoppers[5]; and Strongbow shoppers make more trips and spend more per visit maximizing traffic in the cider segment[6].”
– Alejandra de Obeso, Brand Director for Strongbow, HEINEKEN USA

The variety pack unveils two new flavors, Strongbow Red Berries and Strongbow Ginger. With refreshment at its core, Strongbow Red Berries delivers a blend of sweet, tangy mixed berries with subtle lemon notes and crisp apple finish, while Strongbow Ginger pairs the taste of fresh-sliced ginger with muscato notes for an undeniably refreshing experience.

“The Strongbow variety pack is perfectly positioned to attract new shoppers into the cider category,” added de Obeso. “It taps into consumer’s demand for new and interesting products, but with the reassurance that comes from a brand that they know and trust. Enjoying any Strongbow flavor over ice is the perfect way to kick off evening plans or celebrate the end of a work day while catching up with friends.” All flavors in the variety pack are gluten free and sold in 11.2 oz. bottles. Strongbow Gold Apple and Strongbow Honey & Apple are 5% ABV, while Strongbow Red Berries and Strongbow Ginger are 4.5% ABV

Coinciding with the launch of the new Variety Pack, Strongbow has also unveiled its latest television commercial campaign starring legendary actor Sir Patrick Stewart. The witty national campaign highlights why Strongbow over ice is the “bestest” cider experience possible, so much that even a respected celebrity the caliber of Sir Patrick Stewart isn’t necessary: Strongbow only needed ice and an award to promote its crisp, refreshing taste. The latest commercial is a continuation of the brand’s “Cider at Its Bestest” campaign.

For the latest information, follow Heineken on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com


[1] Canadean, based on 2013 global sales volume of largest single cider brands.
[2] 2014 highest-rated common cider at the World Beer Championships, Gold Medal Winner, Tastings.com
[3] Nielsen, FDCM+, 52 weeks ending 11/8/14
[4] Nielsen Total USA Grocery, 52 weeks ending 6/21/14; major grocery shopper card data, 26 weeks ending 12/28/13)
[5] Nielsen Total USA Grocery, 52 weeks ending 6/21/14; major grocery shopper card data, 26 weeks ending 12/28/13)
[6] Nielsen Total USA Grocery, 52 weeks ending 6/21/14; major grocery shopper card data, 26 weeks ending 12/28/13)