Stoli® Vodka Kicks Off Partnership with Burton® Snowboards as the Official Vodka of the 35th Annual Burton U.S. Open Snowboarding Championships.
Stoli Vodka, original premium vodka with uncompromising quality since 1938, and leading Premium Alternative Mountain lifestyle brand Burton, today announced a partnership that brings together two bold brands that are best served cold. Stoli is the Official Vodka of the 2017 Burton U.S. Snowboarding Championships in Vail, CO, February 28th to March 4th, 2017.
The partnership will extend beyond the U.S. Open in 2017 with Stoli pouring cocktails during events hosted by Burton at its flagship store locations nationally. Stoli has also ordered a limited edition Stoli branded Burton snowboard that fans 21 years of age and older can win through a text to win consumer promotion concluding at end of March. Stoli began its participation at winter sports in 2016 and continued it last month at Shaun White’s Air + Style Festival, which features a weekend of sports and music entertainment in Los Angeles.
“For us, partnering with an iconic, pioneering brand like Burton Snowboards is a natural fit for Stoli Vodka as we both share a core brand DNA of being unapologetically original. The U.S. Open is an exciting place for us to begin, and we are looking forward to continuing throughout the year and into the future, bringing collaborative, premium experiences to the next generation of snowboarders.”
– Russell Pareti, US brand director, Stoli Vodka
At the 2017 Burton U.S. Snowboarding Championships, Stoli will host an outdoor bar and lounge at the base of the Golden Peak competition venue at Vail Resort, serving signature cocktails which will also be available at Stoli-Burton co-sponsored Après All Day events at five locations throughout the week. Additionally, Stoli will have signage throughout the competition venues during the live events airing on FS2 and streaming live on Red Bull TV.
Signature Stoli-Burton U.S. Open Cocktails:
The Warm Up
- Stoli Vanil
- Coco Mix
- Coffee-flavored Liqueur
- Top with Whipped Cream
- Stoli Razberi
- Stoli Ginger Beer
- Lemon Ginger Shrub