Southern Comfort® Announces Rollout of SOCO2GO Drone Delivery Service

First Beverage Company to Transport Product via Automated Skyway

Southern Comfort® announces the rollout of its new delivery service utilizing unmanned aerial vehicles, commonly known as drones, to deliver its popular line of iconic beverages to thirsty customers in select markets nationwide, beginning with the all-new Caramel Comfort. Beginning today, customers have the opportunity to lobby for their city to be added to the list of test markets via an online voting system.

This automated, futuristic service comes after four years of proprietary research and development, planning, perfecting and securing the correct permits and air space clearance for successful deliveries. While other high-profile companies also are pursuing coveted drone technology services, Southern Comfort has jumped to the front of the pack seemingly overnight. In addition, Southern Comfort has steered clear of many issues commonly associated with drone technology such as battery life, storage capacity and weight specifications, and has mastered the art of seamless delivery each time, with a 96 percent success rate during trial testing.

How did they do it? The answer is simple: Southern Comfort’s products are relatively light in weight, even though they’re big on taste – the perfect combination for easy and fast drone delivery. The new Caramel Comfort ($16.99/750mL), which is the first product available with SoCo 2GO: Drone Delivery, weighs in at a flight-ready mass of three pounds.

“What better way to elevate the comfort and convenience of our products than with drone deliveries, which bring our new Caramel Comfort straight to you. The future is here. The future is now. And frankly, the future is delicious.”
– Jennifer Powell, Southern Comfort Brand Director

SOCO2GO Drone Delivery

SoCo 2GO: Drone Delivery is now available to those 21+ in select markets, before a nationwide rollout in late 2015. To see exclusive videos, learn more about SoCo 2GO: Drone Delivery and request availability in your area, visit soco2go.SouthernComfort.com. Join the conversation #SoCo2GO, and follow Southern Comfort on Twitter for real-time updates as the program takes off this week.