Reyka Vodka is Wishing Happy Holidays to Every Person in Iceland

By Chilled Magazine

Lots of brands say Tis the Season, but not every brand sends Merry Wishes to an entire country.

Reyka Vodka is reaching out to all Icelanders in real time on a Facebook Live taking place now! In partnership with creative ad agency Red Tettemer O’Connell + Partners (RTO+P), the small batch brand is hosting a special “holiday-themed” Facebook Live event featuring Fridrik, a proud native Icelander & quirky character who is the unofficial spokesman for the Reyka brand.

Though the “holiday” theme is on point for this time of year, the format for today’s livestream is unique – it will consist of Fridrik wishing over 320,000 Icelanders a Happy Holiday. He literally will be calling out 4,512 names from 1-5pm ET – each Icelandic name as listed by The Icelandic Naming Committee.

Watch it HERE.

Share This Story, Choose Your Platform!