Delivers Authentic Sweet and Spicy Mexican Flavors with a Unique New Chelada.

Casa Modelo® announces the launch of its newest ready-to-serve chelada, Modelo Chelada Tamarindo Picante™. The second chelada flavor to join the Casa Modelo portfolio, Modelo Chelada Tamarindo Picante celebrates traditional Mexican ingredients – chipotle peppers and tamarind – to offer fans of Modelo a spicy yet sweet taste profile that embraces one of the most popular and growing flavor trends: the desire for unique, authentic flavor combinations. Casa Modelo is also home to America’s fastest-growing beer, Modelo Especial[1].

“We’re thrilled to introduce Modelo Chelada Tamarindo Picante into the Casa Modelo family. The sweet flavor of tamarind, combined with the spice of chipotle peppers, delivers a well-balanced taste that honors Modelo’s Mexican roots and provides consumers with a truly unique flavor profile unlike any other chelada beverage offering currently available.”
– Ann Legan, vice president of marketing for Casa Modelo at Constellation Brands

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The innovative new Modelo Chelada Tamarindo Picante is a blend of beer, tomato, salt and lime, along with tamarind and chipotle peppers. The result is a ready-to-serve “cerveza preparada” with a spicy yet refreshingly sweet taste.

Modelo Chelada Tamarindo Picante is produced with an ABV of 3.3%, and will be available at convenience stores nationwide starting March 2017, for a suggested price of $2.99 for a 24 oz. can.

Last year, the overall chelada category grew seven percent[2], with Modelo’s original chelada offering, Modelo Chelada Especial™, accounting for more than 90 percent[2] of that growth and experiencing 26 percent[3] growth itself. The addition of Modelo Chelada Tamarindo Picante to the Casa Modelo portfolio provides consumers with yet another unique and innovative single- serve chelada flavor to enjoy.

For more information about this release or any other item in the Casa Modelo portfolio, contact Constellation@WeAreMultip.ly. Visit ModeloUSA.com.


[1] BMI Beer Category Shipment Data Jan 2014 – Dec 2016
[2] Information Resources, Inc.
[3] California Beer and Beverage Distributors