Maker’s Mark has partnered with the non-profit One Warm Coat this winter for the first ever ‘Give Cozy, #GetCozy’ mobile coat drive collecting gently used and spare coats.
The truck will make pit stops throughout the country in a food-truck, where they’ll be serving hot chocolate and Maker’s Mark inspired gingerbread cookies, encouraging those that stop by to spread the gift of holiday cheer. Interestingly enough, the truck will not have any Maker’s Mark Bourbon on it – the entire campaign is devoted to leveraging brand equity for this important cause to help those in need.
The truck will be kicking off in Chicago and will travel to New York, New Jersey, Philadelphia, Baltimore, Washington DC, and conclude in Louisville just before New Year’s Eve.
Here are the tour dates:
- Chicago, IL | December 3 – 5
- New York, NY | December 7 – 9
- Hoboken, NJ | December 10
- Philadelphia, PA | December 11 – 13
- Baltimore, MD | December 14 – 16
- Washington, DC | December 17 – 19
- Louisville, KY | December 28 – 30
The complete truck route with stops can be viewed via the Maker’s Mark holiday truck tour page at MakersMark.com/Holiday-Truck-Tour.