Justin Timberlake’s “No Limes Needed” Campaign Kicks Off

100% of proceeds will be donated to the ILADEF, an international non-profit that promotes medical education and research related to Lyme disease.

Justin Timberlake and Sauza 901 launched the “No Limes Needed” campaign. Timberlake not only acts in the ads, he was also the originator and concept creator of the campaign. The funny campaign, featuring Timberlake starring as Rick “Sour” Vane (who has a lime-head, yes has a lime for a head) Chronicles the life of a lime that has fallen out of favor with the tequila drinking public thanks to Sauza 901 Tequila’s smooth taste, making limes no longer needed.

No Limes Needed Tee

In conjunction with his marketing efforts, he’s kicking off a Teespring campaign where he will donate 100% of proceeds to the ILADEF, an international non-profit that promotes medical education and research related to Lyme disease. With Justin’s large social following – 10.8 million Instagram followers and 45.1 million Twitter followers – this campaign could generate a significant amount for ILADEF.

Check out his Teespring campaign on Facebook and Instagram.

The T-shirts will be available on Teespring until sold out. The shirts cost $12. Women’s tanks are $15.

Teespring is the leading social commerce platform used by musicians and entrepreneurs to create and sell custom apparel and merchandise online. The Teespring platform allows anyone to create custom apparel without ordering any inventory or paying any upfront costs. They’ve already worked with musicians such as Fall Out Boy, Keith Urban, and Willie Nelson and Neil Young.