In Celebration of Dia de los Muertos: Jose Cuervo Tradicional Launches Limited Edition Tequila Bottle

In honor of the Mexican holiday, Dia de los Muertos (or Day of the Dead), Jose Cuervo Tradicional is introducing an exclusive and limited edition tequila bottle. With a history spanning over 220 years, Jose Cuervo Tradicional, the first 100% agave tequila ever created, joins in celebrating Day of the Dead as a tribute to Mexico’s vibrant cultural heritage.

Traditionally observed on November 1st, the two-day festival of Dia de los Muertos is a heartfelt homage to departed friends and family. The festivities encompass lively gatherings, intricately adorned altars, and, of course, a delightful array of food and drinks. The newly designed bottle pays homage to this occasion with a depiction of the classic Day of the Dead skull. This iconic image is synonymous with the holiday, often adorning faces and gracing the customary altars erected to honor the spirits of beloved ones.

Embracing the Spirit of the Holiday

The limited edition Day of the Dead inspired tequila bottle from Jose Cuervo Tradicional captures the essence of the original recipe crafted by its founder, José Antonio de Cuervo. This recipe, rooted in tradition, remains unaltered across more than two centuries. Distilled entirely from 100% blue agave, the tequila undergoes a two-month aging process in oak barrels at its birthplace, La Rojena, situated in the charming town of Tequila, Mexico. Renowned for its rich legacy, meticulous craftsmanship, and impeccably smooth and intricate flavor profile, Jose Cuervo Tradicional stands as Mexico’s top-selling premium tequila.

Availability

The limited edition Day of the Dead bottle from Jose Cuervo Tradicional is now accessible at liquor stores nationwide, retailing for $29.99.

For additional details, please visit Cuervo.com.