Tequila partners with artist Ricardo Cavolo to create vivid bottle murals.
Jose Cuervo® is celebrating 222 years of tequila making – and the birth of the tequila industry as we know it today – with the launch of a limited edition bottle series. For this celebratory release, renowned muralist and artist Ricardo Cavolo has designed intricate characters that represent key characters and moments for the world’s largest selling tequila brand.
Jose Cuervo partnered with Ricardo Cavolo for his bold and convention breaking spirit as an artist – the same spirit that has empowered Jose Cuervo since its earliest days. Ricardo visually narrates the history of Jose Cuervo through four vivid illustrations across the Jose Cuervo Especial Gold and Silver bottles:
The Heart of an Industry
In 1795, the King of Spain granted Jose Antonio de Cuervo the first royal concession to produce tequila commercially. This singular event marks the birth of tequila as we know it today, making Jose Cuervo not only the founder but the heart of an entire industry.
The Devil’s Water
When three barrels of Jose Cuervo tequila first crossed the border to the United States in 1873, the few Americans who dared to drink the fiery liquor claimed a spot among the last rogues of the West. The simple act of drinking Agua Del Diablo (the Devil’s water) imbued adventure at a time when Americans saw tequila as a mysterious, dangerous spirit.
A Special Lady
In Mexico’s tumultuous years following its revolution, Jose Cuervo broke social convention by anointing a woman, Ana Gonzalez-Rubio y de la Torre, as the head of the entire company to provide leadership and guidance in times of turmoil.
A Music Inspiration
From the Rolling Stones’ legendary 1972 Tequila Sunrise Tour to countless tequila-inspired anthems, Jose Cuervo continues to lead and create timeless moments throughout musical history.
“Jose Cuervo shares the same spirit of intensity that is found in my artwork, so it is a perfect union. Working on this non-traditional canvas has given me the ability to take my art to people by way of a bottle that people can enjoy long after the tequila has been finished.”
– Ricardo Cavolo
Jose Cuervo’s Limited Edition 222 bottles are priced at $17.99 MSRP. The bottles are available in liquor stores nationwide. Visit Cuervo.com/222 for more information on the collaboration.
Jose Cuervo is the largest producer of Tequila throughout Mexico and around the world. The Jose Cuervo portfolio of Tequilas includes Jose Cuervo Especial® Gold, the world’s best-selling Tequila, Jose Cuervo Tradicional®, Jose Cuervo® Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Visit Cuervo.com.
Ricardo Cavolo is a Spanish artist based in sunny Barcelona. His eclectic international style is based on relationships with folk art, traditional and modern tattoo culture, European religious imagery and the tribal arts. Cavolo’s art is all about stories, characters and their experiences across time. Utilizing art as a complex narrative, Cavolo often focuses on portraiture. His depictions propel protagonists to champion their unique tales. Referencing religious and historical fiction illustrations, his use of symmetry and symbolism connect to a modern and playful audience. Cavolo’s portfolio features public murals and art exhibitions across the globe from Paris to Moscow and Seattle to Hong Kong. Notably Cavolo’s body of work includes illustrations, publications, fashion collaborations and a wide variety of commissioned works. Visit RicardoCavolo.com.