Every year Jameson celebrates St. Patrick’s Day by commissioning an artist to create a piece of original art for its limited edition bottle.
In 2017, Jameson is proud to be working with Steve McCarthy, a Dublin based designer and illustrator.
Sine Metu is the Jameson family motto and it has been at the heart of the company since it was founded in 1780. It translates to “Without Fear” and is an attitude that means being open to new people and new experiences. It is the creative starting point for Steve’s approach.
‘Chance your arm’ is a very Irish expression, which is about believing that something great could happen when you dare to try something new.
In 1492 ‘Black James’ Butler and his men found themselves barricaded behind the door to St. Patrick’s Cathedral in Dublin. On the other side was Gearóid Fitzgerald who, tired of the constant fighting, decided it was time to make peace. Fitzgerald ordered his men to cut a hole in the door before extending his hand through the gap as a token of friendship. Rather than cut his arm off with a sword, Butler shook it and the long standing feud came to an end, giving Dublin one of its most famous sayings – ‘to chance your arm’.
In Steve’s design he has brought the ‘chance your arm’ story to life with two outstretched hands, exchanging a handshake which is framed by the St. Patrick’s Cathedral door of Reconciliation. On the knuckles of each hand can be found the tattooed words “Sine” and “Metu”, a reference to the people around the world that have been inspired by the Jameson family motto and have etched it upon their skin as a reminder that when you fear a bit less, you live a bit more.
In the background of Steve’s design are depictions of landmarks around the city that are loved by the people of Dublin and the artist himself. The bottle depicts historic Dublin landmarks such as the Ha’penny bridge across the River Liffey, the surrounding Irish mountains and the Smithfield tower. Steve’s own story is told through on the neck of the bottle as it represents the view at night from the windows of his old studio.
Tasting Notes: Jameson Original is a blend of pot still and fine grain whiskeys that is as versatile as it is smooth. Triple-distilled and aged for a minimum of 4 years, this is the timeless whiskey that turned our green bottle into an icon.
Nose Taste: To the nose, Jameson has a light floral fragrance, peppered with spicy wood and sweet notes. Perfect balance of spicy, nutty and vanilla notes with hints of sweet sherry and exceptional smoothness.
For more information, visit JamesonWhiskey.com.