Jägermeister Named Official Sponsor of New York Rangers

The Madison Square Garden Company (NYSE: MSG) and Jägermeister announced a marketing sponsorship, naming Jägermeister, the #1 selling imported liqueur in the United States, as an official sponsor of the New York Rangers.

The sponsorship provides Jägermeister with premier brand integration and exposure throughout the remainder of the 2017-18 NHL season, and through the 2019-20 season, including brand presence at Rangers home games at Madison Square Garden. Jägermeister will also be activating the New York Rangers marks at select retail locations throughout the tri-state area.

“The New York Rangers and Jägermeister are both brands that cherish tradition, with legacies spanning over 90 and 80 years, respectively, of establishing loyal connections with consumers. We are delighted to welcome Jägermeister into the Rangers family and believe we can build promotions and programs on those shared traditions that will create incredible experiences for our fans, as well as value for our respective companies.”
– Ron Skotarczak, Executive Vice President, Marketing Partnerships, The Madison Square Garden Company

Jägermeister Named Official Sponsor of New York Rangers

“Jägermeister is very proud to bring the ice kühl shot to the rink by becoming an official sponsor of the New York Rangers. Like Jägermeister, New York Rangers’ fans are full of spirit and character and we look forward to offering them unique experiences and sharing in the exciting memories made at the iconic Madison Square Garden.”
– Chris Peddy, Chief Marketing Officer of Mast-Jägermeister U.S.

Sponsorship activations will include two dasherboards during all Rangers regular season games at The Garden, IPTV messaging on 110+ plasma screens throughout the arena during all Rangers regular season home games, and the opportunity to work with Rangers alumni for appearances throughout the season.

To bring the sponsorship to life outside of The Garden, Jägermeister will host pre-game activations in bars and restaurants in the New York City market. Co-branded merchandise including custom wrapped tap machines with hockey blade tap handles and hockey shot sticks for friends to enjoy ice kühl Jägermeister shots together will amplify hockey viewing experiences in the bar.