Iron Maiden Launches “Trooper” Beer

By Chilled Magazine

New 3D “Eddie” Tap Handle and Fan Photo Contest to Celebrate Band’s U.S. Tour.

As Iron Maiden suits up for the North American leg of its The Book of Souls World Tour, Artisanal Imports announces a new draft initiative for the band’s beloved beer Trooper, supported by a stunning new 3D tap handle featuring mascot “Eddie”, broader U.S. distribution and a fan photo contest.

Trooper will soon be pouring all over the country, including many states where it has never been sold before, to meet a dramatic increase in demand. Most tour venues, hundreds of surrounding bars and designated Trooper Bar Alliance locations will carry Trooper to ensure fans don’t go thirsty. The golden elixir will pour from a special limited-release 3D tap handle featuring Maiden’s renowned mascot Eddie, a legend in his own right.

“Trooper’s new tap handle looks amazing; it’s that simple. Combined with a fresh shipment of kegs, the new tap handle should make it easier than ever for fans to find Trooper during and after the tour.”
– Lanny Hoff, Artisanal Imports SVP-Brands Manager

The stunning 3D handle is not available for sale, but fans have a unique opportunity to win one by entering the “Win An Eddie Tap Handle Photo Contest” located on the Trooper Facebook page.

“As a lifelong fan of real ale, realizing Trooper has been a dream come true. It’s great to see Trooper on draft beginning to roll out to States where it’s never been available before. The fans wanted it and we are happy to deliver the goods.”
– Bruce Dickinson, vocalist for Iron Maiden and co-creator of Trooper

Photo Courtesy Iron Maiden Beer

Iron Maiden’s “Trooper”, a co-creation between band leader Bruce Dickinson and Robinsons Brewery, rolls out on draft nationwide ahead of the The Book of Souls World Tour in North America in June. To celebrate the tour, Trooper is featuring a new 3D “Eddie” tap handle, broader U.S. distribution and a fan photo contest.

Iron Maiden’s American voyage kicks off in Bristow, VA on June 3rd, 2017, and culminates in a July 22nd appearance in Brooklyn. For more info on the band, their tour and beer, visit IronMaiden.com.

Trooper is an award-winning premium British Extra Special / Strong Bitter (ESB) styled beer inspired by Iron Maiden and handcrafted at Robinsons Brewery located in Stockport, United Kingdom. Malt flavors and citric notes from a unique blend of Bobec, Goldings and Cascade hops dominate this deep golden ale with a subtle hint of lemon, which has helped this ale sell millions of pints around the world since its 2013 inception.

Robinsons Brewery has been based in the heart of Stockport for almost two centuries. With 300 tenanted and managed pubs, inns and hotels across the North West, it is one of oldest and most respected names in British brewing.

trooper beer bottle

Photo Courtesy Iron Maiden Beer

About Trooper

Style: ESB
ABV: 4.7%
Color: Deep Gold
Aroma: Sweet biscuit malt, citrus zest
Flavor: Strong, aromatic roasted malt, firm bitter backbone

Interested in becoming a Trooper Bar Alliance member and/or selling Iron Maiden’s Trooper at your restaurant, bar or retail store? Interested in carrying the new 3D Eddie tap handle? For inquiries on “Win An Eddie Tap Handle Photo Contest,” contact Lanny Hoff by email at Lanny.Hoff@ArtisanalImports.com.

For more information on Trooper beer, visit IronMaidenBeer.com.

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