Official Moonshine Sponsor of NASCAR speedway Serving Up Shine
Ole Smoky® Moonshine, an official partner of Bristol Motor Speedway (BMS), will be back at the track this week serving up shine to NASCAR fans. America’s favorite moonshine brand will be onsite Friday for the Food City 250 Nationwide Series and Saturday for the Irwin Tools Sprint Cup Races as the Official Moonshine Sponsor. Over twenty Ole Smoky drink stations at BMS will be selling moonshine cocktails. Those who purchase an Ole Smoky Rooftop pass will have one of the best views from the infield of the track and fans should be sure to check out their new retail area to purchase Ole Smoky t-shirts, mason jar koozies and other souvenir items.
Cocktails mixed with 100 proof Ole Smoky Moonshine will be available for $8 and include the Mountain Mule (Ole Smoky and Mountain Dew), Electric Lemonade (Ole Smoky and lemonade) and Cherry Cola (Ole Smoky Moonshine CherriesTM and Pepsi). Those who are looking for something straight up can go for some Ole Smoky Apple Pie MoonshineTM. It’s Americana in a jar, or in this case a cup, and will be served for $7. Fans looking for a more authentic experience can upgrade any of Ole Smoky’s offerings to a souvenir mason jar – priced at $10 for the jar and the moonshine cocktail.
Ole Smoky, Tennessee’s first legal moonshine, is a local owned family business that prides itself on their craft distilling process and a recipe that dates back over a century. Ole Smoky now distributes to 40 states and can be found in national retail stores such as Sam’s Club and Walmart, a number of NASCAR speedways throughout the country and local liquor stores everywhere. The families behind Ole Smoky were growing corn and making whiskey in Tennessee before it was even a state, and after centuries of hiding from the law, they are finally able to legally, and proudly, share their line of authentic moonshine whiskey products with the public at large.
Ole Smoky Moonshine is fast becoming a recognized competitor among consumers of premium spirit brands, and has been profiled on The Today Show, CNN, Travel Channel, Cooking Channel, Wall Street Journal, among others. This month, the brand kicked off its first national advertising television campaign on Discovery Channel. Commercials can be seen during programming, “American Chopper” and “Moonshiners”.