Angel’s Envy will Toast the Trees During National Bourbon Heritage Month

Louisville Distilling Co. LLC, producers of Angel’s Envy bourbon, will Toast the Trees this September (aka National Bourbon Heritage Month), in an effort to fight back against the current bourbon barrel shortage.

With a sharp increase of new bourbon enthusiasts over the past several years, demand is higher than ever. Angel’s Envy is committed to helping make sure that there is always enough American white oak for the cooperages and bourbon distilleries of tomorrow. This September, the World’s Highest Rated Bourbon is partnering with the Arbor Day Foundation to plant new white oak trees across North America for every picture bourbon enthusiasts take of an Angel’s Envy cocktail – neat, on-the-rocks or in a cocktail. Participants simply post their picture to Facebook, Instagram or Twitter with the hashtag #AE4THETREES. Angel’s Envy will plant a white oak tree for every picture posted this September bearing the hashtag.

“We wanted to create a charitable initiative to engage our fans in a fun and meaningful way via social media where they’re already active,” said Samira Seiller, Managing Director of Louisville Distilling Company. “As Angel’s Envy grows, we realize it’s important to give back. Toast the Trees helps us to preserve the future of bourbon through planning and sustainability.”

Angel’s Envy is currently building a distillery that will be located in downtown Louisville, on the corner of Main Street and Jackson, bringing the great tradition of Kentucky bourbon-making back to the city. The new state-of-the-art distillery and brand experience center will make a great starting point for the Bourbon Trail and be open to the public for guided tours. Louisville Distilling Company expects the new distillery to be up and running in 2015.

For more information, please visit www.angelsenvy.com, on Facebook and on Twitter.