Industry News

Powers® Goes Back to its Roots with a New Look and New Whiskeys

Pernod Ricard USA® and Irish Distillers, the world’s leading Irish Whiskey producer, have unveiled a new look and line-up for its popular Powers range, reflecting the brand as a contemporary, super-premium whiskey, recognize...

Pernod Absinthe Announces Return to Original Recipe

Recreated using original formula from records dating back to 1800's

Malibu® and Maroon 5 Head to New York City for Custom Marooned on Malibu Island Concert

Malibu Puts the Power into Fans’ Hands with Crowd-Sourced Custom Maroon 5 Concert.

Tanduay Asian Rum Wins Best in Class at 2013 Rum Renaissance

World’s 2nd largest rum shines at Miami’s Preeminent Rum Festival.

Miami’s Julio Cabrera Wins Bombay Sapphire & USBG 2013 Most Imaginative Bartender Competition

After earning the regional title in Miami last month, Julio advanced to the national finals this past weekend in Las Vegas.

Southern Comfort’s Whatever’s Comfortable New Commercial Spot

Southern Comfort's Whatever's Comfortable campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it.

ABSOLUT Stuga Hits San Francisco and San Diego

ABSOLUT VODKA unveils its popular ABSOLUT Stuga event in San Francisco and San Diego.

The Glenlivet® Introduces 200ml Tri-Pack

A favorite of connoisseurs and bartenders, The Glenlivet is the number-one-selling single malt whisky, the second fastest growing spirits category, in the United States.

Southern Comfort Airing a New Commercial Called “Karate”

The new spot is a follow up to the "Shampoo" spot which debuted a few weeks ago.

Absolut Announces the Redesign of its Flavor Range

A Striking Transformation True to the Brand's Creative Heritage.

Southern Comfort Releases Limited Edition Football Wrapped Bottle

Extends Partnership as an Official Sponsor of Fantasy Football on ESPN.


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