I’M DREAMING OF A WHITE… CRANBERRY COSMO
A “Clearly Fabulous” Third Skinnygirl Cocktail From Beam Global And Bethenny Frankel(Deerfield, Ill.) — Skinnygirl Cocktails, the fastest growing ready-to-serve spirits brand in the country, and Bethenny Frankel, Entrepreneur, TV personality, and New York Times Best Selling Author, introduce Skinnygirl White Cranberry Cosmo this holiday season. The third addition to the Skinnygirl Cocktails portfolio is the go-to, guilt-free cocktail and the first vodka-based innovation. Skinnygirl White Cranberry Cosmo is a must-have for entertaining and gifting this holiday season and throughout the year. “Indulging shouldn’t come at a price. That is why the Skinnygirl White Cranberry Cosmo gives you an elegant twist on a classic,” says Bethenny Frankel, who serves as the committed brand collaborator, innovator and ambassador for Skinnygirl Cocktails. “It’s fun, flirty, sexy, and clear so it won’t stain your carpet.”Skinnygirl White Cranberry Cosmo contains citrus aromas with hints of orange essence and subtle lime along with berry fruit notes with hints of cranberry. There is a subtle tart finish complimented by sweet agave nectar. In line with Bethenny’s goal to create simple solutions for women, the cocktail is colorless and won’t stain furniture or your favorite holiday frock. Like Skinnygirl Margarita, Skinnygirl White Cranberry Cosmo has only 100 calories per 4oz. serving, helping to save calories for other indulgences. “We are closing the year with the launch of Skinnygirl White Cranberry Cosmo, a cocktail that perfectly rounds out our 2011 portfolio” says General Manager of the Mixables Category Brand Team at Beam, Debora Boyda. “Beam Global Spirits & Wine is excited to build strength around our already existing innovations and expand horizons for cocktail lovers around the globe.”Skinnygirl White Cranberry Cosmo is available in select retailers for a suggested retail price of $14.99 for a 750 ml. bottle. It will be available nationwide by the end of the summer. For location information, go to www.skinnygirlcocktails.com. Check us out on Twitter @skinnygirlCKTLS and friend us on Facebook: www.facebook.com/SkinnygirlCocktails.
About Beam Global Spirits & Wine:
Beam Global Spirits & Wine, Inc. is one of the world’s largest premium spirits companies, encompassing a portfolio of nearly 100 brands (including 10 of the world’s top-100 premium spirits brands), more than a dozen global operating and commercial facilities and 3,500 employees worldwide. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Teacher’s® Scotch Whisky, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Hornitos ™ Tequila, Skinnygirl® Margarita, Larios® Gin, Whisky DYC®, DeKuyper® Cordials and Knob Creek® Bourbon. Growth through innovation is a key strategy at Beam Global, with Red Stag by Jim Beam®, Cruzan® 9 Rum, Maker’s 46 and Courvoisier® 12 Cognac and Courvoisier® 21 Cognac all being launched as new products over the past two years. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.About Bethenny Frankel:
New York Times Best Selling Author of Naturally Thin, The Skinnygirl Dish and A Place of Yes, Bethenny Frankel, has a knack for making healthy food taste delicious. She was the breakout star from Bravo’s The Real Housewives of New York City, which lead to a spinoff series in 2010, Bethenny Getting Married? Bethenny is currently filming her third season of the spinoff series on Bravo, Bethenny Ever After … She is the creator of Skinnygirl Cocktails, Skinnygirl Shapers and fitness DVDs Body By Bethenny. Bethenny’s renowned Skinnygirl Cocktails recently made news around the world with its sale to Beam Global. She remains the creative force behind the brand.