Patrón Spirits announces the launch of the first brand extension for the highly successful Patrón XO Cafe coffee liqueur line. Available in the first quarter of 2012, the new Patrón XO Cafe Dark Cocoa combines high-quality Patrón Silver tequila and the light essence of coffee with an extraordinary chocolate flavor to create a unique and enjoyable ultra-premium liqueur.
“Patrón XO Cafe has quickly become one of the fastest-growing products in our portfolio, and the success and excitement surrounding this brand has definitely energized the coffee liqueur category overall,” said Ed Brown, President and CEO of Patrón Spirits International. “When we looked at how we could build on what makes Patrón XO Cafe so special, chocolate was such a natural fit,” Brown added.
Chocolate, a word that originates in Mexico’s Aztec cuisine, has been used as a drink for nearly all of its history. The high-quality Criollo variety of chocolate in Patrón XO Cafe Dark Cocoa is produced in Mexico’s Tabasco region. The coffee comes from the Mexican states of Veracruz and Chiapas.
Distilled at 60 proof, Patrón XO Cafe Dark Cocoa is characterized by its deep, dark brown color, and an aroma of fresh coffee balanced with cocoa. The taste is dry, not sweet like many other coffee liqueurs, combining the rich flavors of fresh-roasted coffee, fine chocolate and light tequila. The finish is smooth, yet dry.
“Patrón XO Cafe has always been one my proudest achievements,” said Francisco Alcaraz, Patrón’s master distiller who created the recipe for the entire line of Patrón tequilas and liqueurs. “And, I’m very excited to present Patrón XO Cafe Dark Cocoa, an elegant spirit with a precise, balanced blend of Patrón tequila, coffee and rich chocolate that took several years to perfect.”
About Patrón Spirits
Simply Perfect in every way, Patrón tequila is an ultra-premium luxury white spirit that’s delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patrón is produced with unparalleled attention to detail. Imported and marketed by The Patrón Spirits Company, additional brands in the portfolio consist of Gran Patrón Burdeos, Gran Patrón Platinum, Patrón Silver, Patrón Reposado, Patrón Añejo, and Patrón Citrónge (extra fine orange liqueur), as well as Pyrat XO Reserve and Pyrat Cask 1623 Caribbean rums, and Ultimat ultra-premium vodka. For more information and cocktail recipes like the one above, please visit www.patrontequila.com.