Malibu®, the number one selling Caribbean Rum with coconut liqueur, announces the launch of two indulgent dessert-flavored additions to the Malibu family marking the brand’s debut into the confectionary spirits segment. Malibu Sundae combines the brand’s signature coconut taste with the tempting flavor of chocolate ice cream while Malibu Swirl pairs the flavor of coconut with the delightful taste of strawberries and cream.
The indulgent dessert flavors of our past have quickly become favorites of adult consumers, 21 and older, which has resulted in the explosive growth of the confectionary spirits segment in the past two years. The May in-market arrival of Malibu Sundae and Malibu Swirl addresses the increasing demand for these nostalgic flavors.
“We are excited to be entering the growing confectionary segment,” said Lisa McCann, Brand Director for Malibu. Pernod Ricard USA, “It is where we expect to see significant growth going forward. Malibu Sundae and Malibu Swirl are set to capitalize on this growth and deliver two entirely new ways to experience the brand.”
Visit www.malibu-rum.com for great Malibu Sundae and Malibu Swirl drink recipes.