Voli Light Vodka Honors Today’s Housewives with Nationwide “Housewive Heroes” Sweepstakes
Grand Prize Includes Pampered Weekend Getaway in New York, Professional Makeover, and Private Lunch with Voli Celebrity Ambassador
Calling all housewife heroes! Voli Light Vodkas, the world’s first line of low calorie vodkas with natural flavors, is proud to announce its first ever “Housewife Heroes” sweepstakes to celebrate the dedicated and hardworking, yet somewhat under-appreciated homemakers across the U.S. starting today on National Vodka Day, October 4th. Voli Light Vodka will accept entries of inspirational 300-word essays about deserving housewives via www.voli.com/HousewifeHeroes and award 10 first place prize packages and one grand prize of a dream getaway to New York City, including a one-on-one with Real Housewives of New Jersey star Melissa Gorga. The winners of Voli’s “Housewife Heroes” will be appropriately announced on National Housewives Day, November 4th.
“Like it or not, times are changing and Voli is out to honor and celebrate the hard working housewife of today,” states Voli Light Vodkas senior brand manager Seth Yassky,
“Housewives wear many hats, and that can include serving in our army, holding down a professional career or coaching soccer while remaining the core of the family unit. Voli wants to reward these masters of multi-tasking and nurturing by recognizing its own Housewife Heroes.”
Voli Light Vodka celebrity ambassador Melissa Gorga will select one grand prize winner from the top 11 housewives who have the strongest stories of going above and beyond the daily duties in the household. One lucky housewife hero will receive the ultimate “Day Off” grand prize which includes two roundtrip airline tickets from the continental U.S. to New York City, a three-day two-night stay in New York City, a dinner for two at a fine dining restaurant, a pair of Fergie Shoes, a session with Melissa Gorga’s personal makeup artist, and a private lunch with the Real Housewife herself Melissa Gorga. The 10 runners up will receive “Pamper Packages” which include a $50 Trudeau.com gift card, a $20 Wet and Wild make up kit, and a $50 pair of Fergie Footwear.
For complete contest rules and instructions on how to enter, visit www.voli.com/HousewifeHeroes. Winners will be announced on the Voli Light Vodkas Facebook page, www.facebook.com/volispirits.com, as early as November 4th. The grand prize winner will be expected to travel to New York City in early 2013.
Voli is named after the meshing of Vodka and light caloric ingredients to create a line of six delicious flavors – Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, Lemon, Mango Coconut, and Original. Voli Light Vodkas are hand crafted by master distillers in Cognac, France and feature a delicate blend of the finest multi-distilled wheat vodka, pure spring water, natural flavor and electrolytes. Voli Light Vodkas are on average between 25 and 40 percent lower in calories than the leading brands and are available in all major markets throughout the United States.
Voli experienced strong growth in 2011 increasing availability to more than 40 markets, exporting to Asia and Latin America, and sales volume grew 1000 percent from 2010. The focus for 2012 has been expanding consumer awareness and brand visibility, while increasing account penetration in all markets served. Recently, Grammy Award winning recording artist Fergie joined Pitbull as one of the partners and owners of Voli.
Voli is imported by Palm Bay International, Port Washington, NY.