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INDUSTRY NEWS

BACARDÍ Kicks Off Three-Day Art and Music Experience at Art Basel
1 day ago

BACARDÍ Kicks Off Three-Day Art and Music Experience at Art Basel

BACARDÍ, Swizz Beatz and The Dean Collection Bring the Heat and “Island Might” Spirit to NO COMMISSION in Miami, featuring Michael B. Jordan, Alicia Keys, Virgil Abloh, Leikeli47, Amar’e Stoudemire and more…
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Celebrate 31 Days of Baileys This Holiday Season
6 days ago

Celebrate 31 Days of Baileys This Holiday Season

‘Tis the season to indulge in spirited holiday recipes to share with your friends and family. This year, Baileys is doing something special and helping…
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Van Gogh Vodka Releases ‘Making Spirits Bright’ Holiday Collection
7 days ago

Van Gogh Vodka Releases ‘Making Spirits Bright’ Holiday Collection

It’s perfectly sized as a stocking stuffer or small gift for the cocktail and dessert lover. The festive pack includes one 50ml each of the highly acclaimed Van Gogh Vodka, Van Gogh Double Espresso, Van Gogh Dutch Caramel…
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Secrets of an Italian Icon Revealed on Fernet-Branca Book Tour
1 week ago

Secrets of an Italian Icon Revealed on Fernet-Branca Book Tour

Fernet-Branca just wrapped a five-city tour tied to the beautiful Branca coffee table book filled with rich history and the evolution of Fratelli Branca through the years, and was led by Edoardo Branca…
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Gareth Howells Joins Dewar’s as North American Brand Ambassador
1 week ago

Gareth Howells Joins Dewar’s as North American Brand Ambassador

Dewar’s has announced Gareth Howells as the new North American Brand Ambassador. As an industry recognized Beverage Director and Bartender, Howells has transitioned into this role, bringing an expert’s eye…
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Jim Beam Launches “JIM,” The World’s First Intelligent Bourbon Decanter
1 week ago

Jim Beam Launches “JIM,” The World’s First Intelligent Bourbon Decanter

The voice assistant news you’ve been waiting for: Jim Beam® unveils “JIM,” the first-ever smart decanter. Engineered with more than 200 years of bourbon know-how, “JIM” brings Kentucky charm…
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Patrón Tequila Helps Relocate 3,000 Lime Trees
1 week ago

Patrón Tequila Helps Relocate 3,000 Lime Trees

Patrón Tequila has helped relocate 3,000 lime trees so they could continue to bear fruit for the community…
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DISARONNO Launches New Television Commercial
2 weeks ago

DISARONNO Launches New Television Commercial

DISARONNO, the world’s favorite Italian liqueur, returns with a brand TV commercial to create an even stronger emotional bond with its consumers. The TV commercial will be in 30”, 20” and 15” format…
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Lucas Bols Announces New Brand Ambassador Team
2 weeks ago

Lucas Bols Announces New Brand Ambassador Team

Lucas Bols USA has announced the appointment of a new team of US ambassadors for its Bols Genever brand. The team of six, to be overseen by National Education and Trade Development…
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USA Network’s Damnation Partners with Flaviar to Create Tasting Box for the Show
2 weeks ago

USA Network’s Damnation Partners with Flaviar to Create Tasting Box for the Show

In honor of the drama set against the backdrop of Prohibition-era Iowa, USA Network is partnering with Flaviar to curate a box of quintessentially American spirits…
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William Grant & Sons Launches #RefuerzaLaVida and Donates $50K
3 weeks ago

William Grant & Sons Launches #RefuerzaLaVida and Donates $50K

William Grant & Son’s Mexican Brand Portfolio, Milagro Tequila, Ancho Reyes Chile Liqueur, and Montelobos Mezcal, have collectively launched #RefuerzaLaVida, meaning Rebuild Life, a partnership…
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Hudson Whiskey Announces First-Ever Private Barrel Program
4 weeks ago

Hudson Whiskey Announces First-Ever Private Barrel Program

Tuthilltown Spirits Bottles Single Barrels of Hudson Whiskey Hand-Selected by an Exclusive Group of Bars, Restaurants, Hotels, and Liquor Stores Across the U.S….
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