INDUSTRY NEWS

Belvedere Vodka “Know the Difference” New Campaign Videos Launched

The campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category.

Tullamore D.E.W. Launches ‘Parting Glass’ Campaign to Celebrate New Distillery

The 'Parting Glass' campaign is a global online search for the best toasts to mark the beginning of life’s new chapters. Fans given a chance to win a once in a lifetime trip to Ireland.

Las Vegas Invaded Tales of the Cocktail in New Orleans

Backbar USA brought more than 30 of Las Vegas’ top mixologists to invade Tales of the Cocktail® in New Orleans.


Patrón Releasing Higher-End Tequilas – Roca Patrón

Roca Patrón is made using what’s known as the tahona process, which employs a two-ton piece of volcanic rock (known as a tahona wheel) to crush the cooked agave.

Pernod Ricard USA Acquires Significant Majority Stake in Avión Spirits

Pernod Ricard USA has completed the acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.

Caribe Hilton Celebrates the 60th Anniversary of the Original Piña Colada

Just in time to cheers National Piña Colada Day on Thursday, July 10th, Puerto Rico's Caribe Hilton is sharing their original recipe from 1954.


“Hey Bartender” the Film Comes to Netflix

William Grant & Sons and 4th Row Films are excited to announce that the cocktail culture film Hey Bartender will soon be available on Netflix.

Deep Eddy Vodka Exceeds the Quarter Million Case Milestone

Award-winning vodka brand continues expansion with state-of-the-art distillery.

Ardbeg Fuels World Cup Fever

Ardbeg - The ultimate Islay Single Malt Whisky, celebrates World Cup inspired Ardbeg Day with Miami United Soccer Team and hundreds of South Florida fans.


Southern Comfort’s Latest “Whatever’s Comfortable” Commercial

Meet Stephen. He is an accomplished bartending journeyman. His self-described “Not Neat” style creates signature pours for Southern Comfort.

Red Robin Debuts New Can-Crafted Cocktails

Red Robin restaurants are continuing to embrace the brand’s heritage of innovative mixology this summer by expanding its exclusive line of Can-Crafted Cocktails, a unique combination of beer and liquor served in a first-to-ma...

Take a Look at What Drai’s Las Vegas is Charging $737,000 For

Drai’s Las Vegas will be opening its doors again on Thursday after a yearlong renovation and rebranding. The new venue includes a “5000-capacity nightclub and rooftop day club with 360-degree views of all of Vegas, private ...