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INDUSTRY NEWS

Nightclub & Bar Partners With CORE to Raise Awareness for Working Families in Need
2 weeks ago

Nightclub & Bar Partners With CORE to Raise Awareness for Working Families in Need

Nightclub & Bar Convention and Trade Show will once again partner with nonprofit CORE (Children of Restaurant Employees) to raise awareness…
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Wild Turkey and Matthew McConaughey Launch Global Advertising Campaign
2 weeks ago

Wild Turkey and Matthew McConaughey Launch Global Advertising Campaign

Wild Turkey® unveiled its first television commercial directed by and starring Academy Award®-winning actor Matthew McConaughey…
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Berentzen Oktoberfest Bar Kit Now Available
3 weeks ago

Berentzen Oktoberfest Bar Kit Now Available

Berentzen, the German cordial distillery which specializes in all-natural fruit liqueurs has announced that its Oktoberfest Bar Kit is now available…
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Sean ‘Diddy’ Combs and CîROC Launch ‘Lets Get It’ Campaign
3 weeks ago

Sean ‘Diddy’ Combs and CîROC Launch ‘Lets Get It’ Campaign

Sean ‘Diddy’ Combs and the Makers of the CÎROCTM Ultra Premium Vodka unveil their new brand creative and launch their fresh campaign: ‘Let’s Get It’…
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Sailor Jerry Partners with Fleet Week San Francisco, San Diego and Los Angeles
4 weeks ago

Sailor Jerry Partners with Fleet Week San Francisco, San Diego and Los Angeles

Sailor Jerry Spiced Rum, created to honor the father of American old school tattooing, Norman “Sailor Jerry” Collins, has partnered with Fleet Week…
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David Wondrich and Jim Meehan to Hightlight Bols Around the World Judges Panel
1 month ago

David Wondrich and Jim Meehan to Hightlight Bols Around the World Judges Panel

New Format Seeking the Pioneering Approach to Serving Genever. Lucas Bols, the world’s oldest distilled spirits brand and creator of Bols Genever, announces that cocktail historian David Wondrich…
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Bulldog Gin Confirmed World’s Fastest Growing Premium Gin
1 month ago

Bulldog Gin Confirmed World’s Fastest Growing Premium Gin

BULLDOG® Gin announced it has been confirmed by International Wine and Spirits Report (IWSR) as the fastest-growing premium gin in the world* by compound annual growth rate…
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Sailor Jerry Announces Steve Millar as New Brand Ambassador
1 month ago

Sailor Jerry Announces Steve Millar as New Brand Ambassador

Sailor Jerry Spiced Rum, created to honor the father of American old school tattooing, Norman “Sailor Jerry” Collins, owned by William Grant & Sons, Ltd., announces Steve Millar…
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Wild Turkey Announces Matthew McConaughey as Creative Director
1 month ago

Wild Turkey Announces Matthew McConaughey as Creative Director

Academy Award™ Winner Tapped To Direct Story of the Iconic Bourbon Brand. Wild Turkey® has announced a multi-year partnership with Academy Award™-winning actor Matthew McConaughey…
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Strongbow Hard Apple Cider Invites Consumers To Find Their Fall Flavor
1 month ago

Strongbow Hard Apple Cider Invites Consumers To Find Their Fall Flavor

This Fall, Strongbow Hard Apple Cider, the #1 selling hard cider in the world[1], will inspire LDA+ shoppers to add more flavor to their harvest season with Strongbow’s award-winning range of flavors…
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Rosé-Themed Picnic and Music Festival Blankets Governors Island
2 months ago

Rosé-Themed Picnic and Music Festival Blankets Governors Island

Over 9,500 Pink and White-Clad Rosé Enthusiasts Celebrate with the Best Wine, Food and Live Music During Two-Day Debut of PINKNIC…
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Monkey Shoulder Announces Sebastien Derbomez as U.S. Brand Ambassador
2 months ago

Monkey Shoulder Announces Sebastien Derbomez as U.S. Brand Ambassador

Monkey Shoulder, the 100 percent malt Scotch whisky owned by William Grant & Sons, announces Sebastien Derbomez as the brand’s new U.S. Ambassador…
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