Casamigos Tequila Launches House of Friends Campaign

By Chilled Magazine

Casamigos Tequila is launching the House of Friends Campaign starting today!

 

It first appeared on the national TV show Extra on Friday and then across all Casamigos social media channels and YouTube.

George Clooney, Rande Gerber and Mike Meldman have been very secretive about how they operate what has become the fastest growing most popular tequila brand in the country, Casamigos Tequila. Brand Tagline is “brought to you by those who drink it” As George Clooney and Rande Gerber are involved in every aspect of their brand.

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Photo Courtesy of Jason Lee Parry

Casamigos loosely translates to house of friends. For their first campaign, Casamigos is asking friends and fans of the brand to go out and document their house of friends.

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Photo Courtesy of Jason Lee Parry

The ultra-premium tequila brand invited their friend and Fashion photographer Jason Lee Parry to be the first to participate and the only thing Casamigos supplied were cases of Casamigos Tequila and the rest was up to them.

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Photo Courtesy of Jason Lee Parry

What came back was the first amongst a series of incredibly candid scenes from a camping trip with old friends and new friends with one common theme, Casamigos and creating memories. They went camping and took along a few cases of Casamigos. Lukas Nelson, son of Willie then played some music, which was added to the video.

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Photo Courtesy of Jason Lee Parry

You don’t have to be famous, live in a certain place or act a certain way to enjoy Casamigos. All you need are friends and a bottle of Casamigos to create memories. Road trips, late nights, sunrises, dancing – all of it. Our House of Friends is inclusive not exclusive. We want everyone to share their house of friends moments with Casamigos.

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Photo Courtesy of Jason Lee Parry

Fans are encouraged to post videos on social media and tag Casamigos. Clooney and Gerber will view the submissions and a select few will be shared on the Casamigos social channels as part of the new campaign.

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Photo Courtesy of Jason Lee Parry

Visit CasamigosTequila.com

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