Casa Herradura Partners with Ferromex Railway System to Elevate Visitors Experience with Round-Trip Train Service from Guadalajara to Home of Last True Tequila-Producing Hacienda on the Planet.
Casa Herradura, home of the last true tequila-producing hacienda on the planet, is thrilled to announce its partnership with Ferromex, Mexico’s largest railway system operator, to introduce a world-class train experience as part of its visitors experience. The newly refurbished Tequila Herradura-branded train experience invites guests to immerse in the history, heritage and spirit of one of Mexico’s most historic and renowned tequila producers in Amatitán, Jalisco.
The Tequila Herradura Express experience begins with an exclusive journey inside a customized luxury train to La Hacienda San José del Refugio at Casa Herradura, a magical destination that for more than 146 years has produced one of the finest tequilas in the world. Guests will enjoy contemporary accommodations including comfortable seating, immaculate views and superior food and beverage on board the 90 minute train ride.
“We are pleased to announce the partnership with Ferromex as a springboard to provide a first-class tourism experience that tells the historic brand story of Tequila Herradura and celebrates its rich Mexican heritage. The new Tequila Herradura Express provides a unique opportunity to connect with consumers by not only sharing our great tequila and homeplace, but also to create memorable experiences for friends and family, as they build a lifelong friendship with Tequila Herradura at our Casa.”
– John Tichenor, VP Global Brand Director, Tequila Herradura
Casa Herradura offers guests three VIP experiences including
- Premium Car: a great option for a family getaway for $95.00 per seat
- Club Car: an adult-only lounge experience including comfortable seating, flat screen televisions and entertainment for $105.00 per seat
- First Class Car: a superior experience with luxury cabins offerings lounge chair seating, flat screen televisions and an exclusive personalized service, including specially-selected food and beverage options for $115.00
The premium experience continues upon arrival to Casa Herradura where guests will enjoy a tour of Casa Herradura’s production facilities and learn about its industry-leading legacy at San José del Refugio. Authentic Mexican dishes exclusive to the region along with live local music and folk dancing are among the rich experiences and offerings available to visitors during the tour.
“We are excited to launch an unparalleled brand experience that reflects the sophistication and premium-essence of Casa Herradura. Our guests will now be able to experience a luxurious trip – which includes first class seating with spectacular views of the surrounding mountains and agave fields – while enjoying the finest tequila on board the Tequila Herradura Express. These offerings will complement and elevate our entire Hacienda experience and further demonstrate our leadership in the tequila industry.”
– Denisse Sánchez, Casa Herradura Homeplace Manager
Tequila Herradura Express will be unveiled to the public with tours beginning April 29th, 2017, running weekends and select holidays during 2017. Tickets will be available through the train’s official site, TequilaHerraduraExpress.com, where visitors can learn more about exclusive offerings, services and trip information.