Australia’s world-renowned Ginger Beer and other craft brews have expanded their flavor range in California, Nevada and are now available in three new Washington area retailers.
More consumers in the Pacific Northwest will be able to enjoy the authenic, craft-brewed taste of Bundaberg Brewed Drinks with a growing presence in Raley’s in California and Nevada and the expansion into three retailers in Washington and Oregon across 14 Haggen stores, Town and Country Markets and Metropolitan Market including six Met Market Stores.
Craft beverages are driving growth in the CSD category, especially among millennials. As a result, retailers are adding Bundaberg to their shelves to meet the consumer demand for authentic, crafted, premium brands. Raley’s Supermarkets in California and Nevada have expanded their Bundaberg line up to include 4 pack Blood Orange in 110 locations, adding to their existing range of Ginger Beer, Diet Ginger Beer, Root Beer and Peach.
In Washington, Town and Country Markets now stock four pack Bundaberg Ginger Beer, Diet Ginger Beer and Root Beer; six Metropolitan Market stores now carry four packs across seven variants of the Bundaberg range; and Haggen now stocks four packs of Ginger Beer and Diet Ginger Beer in 14 stores.
Bundaberg Brewed Drinks, well known for their premium brewed Ginger Beer, carefully craft-brew their range of beverages for up to seven days in the town of Bundaberg, Australia using real ingredients brewed to traditional recipes. With the uniquely identifiable 12.7 oz. classic Bundaberg bottle topped with iconic rip-cap, Bundaberg has become a consumer favorite with over 15 million bottles now sold per year.
“Retailers are seeing that their consumers are looking for craft beverages made with real ingredients, so Bundaberg is a natural fit for their mix. We are thrilled to expand our partnership with Raley’s and to embark on new relationships with Town and Country Markets, Metropolitan Markets and Haggen – they are all premium retailers known for carrying the highest quality products and we are proud to be on their shelves.”
– Head of Sales, Michael Stacey
Bundaberg has been brewing its world-renowned beverages for three generations, perfecting its craftsman brewing process, while always trying to source its ingredients locally, including growing their own ginger. Bundaberg Ginger Beer is craft brewed to a traditional recipe, using locally-sourced ginger and sugar cane. Their iconic bottle and rip cap are distinctly Bundaberg. The unique opening ritual – “Flip, Rip & Sip” – allows consumers to see the cloud of real ginger pieces infuse through the brew.
Bundaberg Brewed Drinks is an Australian family-owned company based in the small Queensland town that shares its name, Bundaberg. For generations, the company has been craft brewing premium, adult, non-alcoholic beverages using time-honored brewing methods and the best quality ingredients. Today, Bundaberg Brewed Drinks are available in grocers, specialty retail, bars and restaurants in more than 44 countries and in all 50 states within the US.