Kahlua® Adds DDS Cans-to-Go to Its Premium Portfolio of Premixed Cocktail Offerings

Posted June 11, 2012 by Constant-Evolution in

Kahlúa, the original and number one selling coffee liqueur, is adding new premium, 200ml Cans-To-Go in three delicious flavor varieties, to its pre-mixed cocktail portfolio. Beginning in June, Kahlúa Iced Espresso, Kahlúa Iced Mocha and Kahlúa Cinnamon Spice 200ml Cans-To-Go will appear in retail outlets across the country.

“Kahlúa Cans-To-Go, made with 100% Arabica coffee, leverage two strong and fast growing categories – single serve coffee and prepared cocktails – and offer the best of both in a convenient package for the on-the-go consumer,” noted Michelle Sanders, Kahlúa Brand Director for Pernod Ricard USA. “And, the more modern, trendy packaging stands out on the shelf, in the cold box and in secondary locations where these active consumers shop. The Kahlúa Cans-To-Go consumer embodies a progressive mentality. Our innovative new pack offers these shoppers the convenience they are looking for, with the signature bold Kahlúa flavor they love.”

Kahlúa Cans-To-Go will be available in a 4 X 200ml pack and single serve formats. To support the launch of Kahlúa Cans-To-Go at retail, the brand will offer custom designed POS materials including floor racks, floor and door decals, case cards and extenders, shelf talkers and gravity feed units. Kahlúa Cans-To-Go will have a suggested retail price of $2.50 for a single can and $9.99 for a four pack.

“The prepared cocktails market is worth $241 Million, gaining 18.4% in value over the last 52 weeks*,” added Sanders. “Kahlúa Cans-To-Go represent a tremendous opportunity to expand the Kahlúa brand and increase category sales for our retail partners.”