Killian’s Irish Red Makeover and 30 days of prizes
George Killian’s Irish Red Undergoes Makeover To Prepare for St. Patrick’s Day. Highlights include updated packaging, evolved recipe and 30 days of prizes.
In 1864, George Lett first brewed the rich, red beer that would become known and loved as George Killian’s Irish Red. His simple inspiration? He wanted a beer he could share with friends and family in his local pub in Enniscorthy, Ireland. Nearly 150 years later, George Killian’s Irish Red is returning to its roots with a complete re-launch of the brand leading into St. Patrick’s Day.
Killian’s is introducing bolder, modernized packaging that more prominently calls out its Irish heritage. The brand’s subtle transformation continues right down to the beer itself. The recipe update results in a rich, roasted, full-bodied, well-balanced lager that maintains the beer’s deep ruby red color, but links it more closely to the beer George first brewed back in Enniscorthy.
“George Lett brewed a beer for his friends, and it’s our friends we have in mind as we reintroduce the new look and taste of George Killian’s Irish Red,” said Katie Cowan, Killian’s brand manager. “This is a more robust, more complex lager, but still balanced and easy to drink with friends. It goes great with a wide variety of popular pub food, like wings, burgers and fish and chips.”
Killian’s will celebrate its makeover by giving fans a chance to win a trip to Ireland. Now through March 21, Killian’s fans aged 21 and up can visit Facebook.com/GeorgeKillians to submit a photo of themselves and friends having a great time. A panel of judges will narrow down the photos to 10 finalists. Killian’s will post finalists at Facebook.com/GeorgeKillians on March 26, and eligible voters will determine the winner.
Also, through “30 Days, 30 Giveaways,” Killian’s is giving fans a chance to win prizes, such as dartboards, barstools, neons and golf equipment. Killian’s fans aged 21 and older can enter daily Feb. 17 through March 17 by clicking the “St. Pat’s 2012” tab on Facebook.com/GeorgeKillians.
For complete rules and details on how to enter, visit www.GeorgeKillians.com.
About George Killian’s Irish Red
George Killian’s Irish Red is an authentic Irish lager based on an original family recipe that dates back to 1864 in Enniscorthy, Ireland. George Killian first brewed a ruby ale that later became the inspiration for George Killian’s Irish Red. He used only pure spring water and the finest caramel malts roasted longer and slower to give his brew a rich red color and distinctive taste. The beer is still known for its rich amber color and thick, creamy head. More information is available at www.GeorgeKillians.com or at Facebook.com/GeorgeKillians.
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