Hyatt and Canvas Wine Celebrate Five Years Together and Announce a New Label Design Contest from September 12 to November 9, 2012
National contest offers art students a chance to design wine label and win a $5,000 scholarship
Hyatt Hotels & Resorts and Folio Fine Wine Partners today celebrate five years of working together, and announce a new label design contest to commemorate the milestone. Sponsored by Hyatt, and open to art students around the country, the contest gives students with a love and passion for fine art the opportunity to create a signature wine label for Canvas wine bottles for release in Spring 2013. Additionally, three winners will receive a $5,000 scholarship to their art schools.
Canvas was created in 2007 by Folio Fine Wine Partners a Napa Valley wine company owned by the Michael Mondavi family for Hyatt hotels and resorts throughout the U.S., Canada, and the Caribbean. Michael Mondavi and his son, Rob Mondavi, Jr., president of winegrowing at Folio Fine Wine Partners, worked closely with Hyatts food and beverage team and acclaimed Master Sommelier Andrea Robinson to develop food-friendly, approachable California wines that would appeal to the discerning Hyatt guest.
Between September 12, 2012 and November 9, 2012, qualified art students in the United States may submit an original piece of art by logging on to www.canvasartistseries.com. Each entry should depict the characteristics of one of the three Canvas varietals, which include:
- Cabernet Sauvignon cedar, tobacco, rich dark fruit, and hints of oak and spice.
- Chardonnay pure fruit and toasty oak.
- Merlot pure fruit, toasty spice and rich, ripe tannins.
Judges will select three finalists for each varietal whose art work will be displayed on the Canvas Artist Series website at www.canvasartistseries.com. A second round, which includes online voting and additional judging, for those finalists will take place between November 26 and December 16, 2012. One winner for each Canvas varietal will be selected by January 7, 2013, and the signature wine labels will be introduced to Canvas wine bottles beginning in 2013.
Hyatt has been very extremely fortunate to work with the Michael Mondavi family and Folio Fine Wine Partners to produce this fantastic line of California wine, Canvas, which has received outstanding feedback from our guests over the past five years, said Susan Santiago, vice president, food and beverage operations, Hyatt Hotels & Resorts. We are thrilled to launch the Canvas Artist Series again in celebration of our five years of working together, and are looking forward to seeing creative entries from talented art students across the country to showcase the wine.
The name Canvas represents an art of living, and also refers to the artisanal approach we took when making the wine, said Michael Mondavi, founder and coach, Folio Fine Wine Partners. We are pleased to reach out to students with the same passion and respect for art to create something special and long-lasting for our wines.
Recognized as a leading innovator in hotel food and beverage, Hyatt offers its guests three Canvas handcrafted, artisan varietals Cabernet Sauvignon, Merlot and Chardonnay bringing added variety and excellence to the Hyatt dining experience.