Fergie is the new celebrity partner and owner of Voli Light Vodka

Posted February 10, 2012 by in
by Chilled Magazine
Full Article

The Singer, Fashion Designer and Actress Ventures into a Partnership Agreement with the World’s First Low Calorie Vodka

The world’s sexiest vodka just got sexier! Voli Light Vodkas, the world’s first low calorie vodkas with natural flavors, is proud to announce Fergie, six-time Grammy award winning artist, as a new partner and owner. The multi-talented artist will work with Voli Light Vodkas to promote a Voli as a delicious, low calorie alternative for the fitness minded cocktail consumer who does not want to compromise taste and quality.

“2012 is proving to be a very exciting year for Voli. As a brand that appeals to women as well as men, it has always been our goal to align with a vibrant, fun and sexy female such as Fergie,” said Adam Kamenstein, CEO of Voli Light Vodkas. “We were thrilled at Fergie’s passion for Voli and interest in an even larger role with the brand as a partner and owner.”

Voli is named after the meshing of Vodka and Light and is available in five flavors – Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, Lemon and Lyte (original). Voli Light Vodkas are hand crafted by master distillers in Cognac, France and feature a delicate blend of the finest multi-distilled wheat vodka, pure spring water, natural flavor and electrolytes. Voli Light Vodkas are on average between 25 and 40 percent lower in calories than the leading brands and are available in all major markets throughout the United States.

Voli experienced strong growth in 2011 increasing availability to more than 40 markets, exporting to Asia and Latin America, and sales volume grew 1000 percent from 2010. The focus for 2012 is expanding consumer awareness and brand visibility, and increasing on and off premise account penetration in all markets served.

“I’m excited about my new partnership with Voli Light Vodka; a company that understands the modern girl on the go,” said Fergie, new owner of Voli. “A fit and active lifestyle can now happily co-exist with a sexy night on the town with your girlfriends or your man. The orange vanilla fusion tastes just like a creamsicle…mmm.  Voli’s innovative and delicious low-calorie vodkas mean I can have my workouts not be ruined by a night out. J’adore Voli!”

Voli is imported by Palm Bay International, Port Washington, NY.

About Voli
Voli Spirits, LLC was founded in 2008 by Adam Kamenstein and is a privately held premier spirits company with offices in Los Angeles and New York.  In 2010, after two years of working with leading mixologists, vodka connoisseurs, and producers of distinguished spirits, Voli Spirits created the world’s first and only line of low calorie fruit and fusion flavored vodkas – Voli Light Vodka. Voli is named after the meshing of Vodka and Light and is available in five flavors – Raspberry Cocoa, Espresso Vanilla, Orange Vanilla, Lemon and Lyte (original) electrolyte. Voli Light Vodkas are hand crafted by the master distillers of Roullet-Francas in Cognac, France and feature delicate blend of the finest multi-distilled wheat vodka, pure spring water, natural flavor and electrolytes. Voli Light Vodkas are on average between 25% and 40% lower in calories than the leading brands and are available in all major markets throughout the United States. In 2011 the Voli brand has experienced triple digit growth throughout the nation. In a world where things add up, it’s nice to subtract. For additional information please visit www.volispirits.com
Voli is imported by Palm Bay International, Port Washington, NY.


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Chilled Magazine
Chilled Magazine

Chilled Magazine is a publication committed to the bartending, mixology and nightlife community. We are dedicated to mixology, on and off premise, while knowing exactly what makes the beer, wine and spirits industry tick.