EFFEN Vodka, the Super Premium vodka brand whose name means “smooth” in Dutch, took over Miami Art Week this past weekend.

Uber and EFFEN Vodka enhanced riders experiences at Miami Art Week with the first ever UberSEAPLANE and Limited Edition LUX SUVs, wrapped in custom art by artist Kwue Molly. Uber partnered with EFFEN Vodka to offer riders transportation via land, sea and air in the Uber app so they could stylishly and safely make their way around Art Week.

Uber & EFFEN Vodka - Miami Art Week Partnership

Uber & EFFEN Vodka – Miami Art Week Partnership

EFFEN Vodka brand partner 50 Cent toasted street artist Kwue Molly at Basel Castle, an event at 1 Hotel during Miami Art Week. Kwue Molly created a live art installation made with EFFEN Vodka bottles to celebrate Miami Art Week during once of the biggest events of the weekend.

Basel Castle - 50 Cent and Kwue Molly

Basel Castle – 50 Cent and Kwue Molly

Cocktails featuring EFFEN Vodka, including new releases EFFEN Blood Orange, EFFEN Green Apple and EFFEN Raspberry, were featured at select Miami Art Week events across the city.

Basel Castle - 50 Cent and EFFEN Vodka

Basel Castle – 50 Cent and EFFEN Vodka

For more information, visit EffenVodka.com.